Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Payal S Kapoor"'
Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
Publikováno v:
Journal of Promotion Management. 29:461-490
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be1004426bb478ae05dc23af33716293
https://doi.org/10.1080/10496491.2022.2163034
https://doi.org/10.1080/10496491.2022.2163034
Publikováno v:
European Journal of Marketing. 57:533-561
Purpose This study aims to examine the role of message appeals (concrete vs abstract) posted by greenfluencers in determining their behavioral intention toward the sponsored sustainable product. This study examined the underlying mechanism of message
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3237a1a4e00a1bb7ee2b0fb6f5a62f61
https://doi.org/10.1108/ejm-10-2021-0776
https://doi.org/10.1108/ejm-10-2021-0776
Publikováno v:
Journal of Travel Research. 61:1138-1155
With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1b77abd8a42395c1958c533e8c6a982
https://doi.org/10.1177/00472875211019469
https://doi.org/10.1177/00472875211019469
Autor:
Payal S. Kapoor, Anumegha Sharma
Publikováno v:
Online Information Review. 46:22-39
PurposeTechnology has eased access to information. During the ongoing COVID-19 pandemic, ease of access and transmission of information via social media has led to ambiguity, misinformation and uncertainty. This research studies the aforementioned be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd3545a5e1ea8c3dca9e877c9ce530ac
https://doi.org/10.1108/oir-07-2020-0282
https://doi.org/10.1108/oir-07-2020-0282
Autor:
Payal S. Kapoor, Vanshita Singhal
Publikováno v:
Journal of Social Marketing. 11:124-147
Purpose High dispositional optimism is often associated with people engaging in behaviour that has adverse effects on their health such as smoking. This study aims to investigate people’s intention to adopt preventive health behaviour by observing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34edb58b72288f0400e9927fef421afb
https://doi.org/10.1108/jsocm-08-2020-0151
https://doi.org/10.1108/jsocm-08-2020-0151
Autor:
Payal S. Kapoor, Simran Kaur Madan
Publikováno v:
International Journal of Online Marketing. 11:32-51
The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ce1d08008467cd0c744ecd601998648
https://doi.org/10.4018/ijom.2021040103
https://doi.org/10.4018/ijom.2021040103
Publikováno v:
International Journal of Contemporary Hospitality Management. 33:949-972
Purpose This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71ec4d25c05335e9b233b074bfb67320
https://doi.org/10.1108/ijchm-09-2020-0974
https://doi.org/10.1108/ijchm-09-2020-0974
Autor:
Simran Kaur Madan, Payal S. Kapoor
The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4a05792eb2615a03385bcc9991916c6
https://doi.org/10.4018/978-1-6684-6287-4.ch104
https://doi.org/10.4018/978-1-6684-6287-4.ch104
Publikováno v:
International Journal of Online Marketing. 9:23-48
The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3ed1d8656cf0d51295324f4802adf10
https://doi.org/10.4018/ijom.2019070102
https://doi.org/10.4018/ijom.2019070102