Výsledky vyhledávání - "Pay as you wish"

Akademický článek

Wellness tourism: social-based tourism strategy in the covid-19 era in Bandung good guide

Autor: Fanji Lesmana, Elly Malilah, Rini Andari

Publikováno v: Jurnal Pariwisata Pesona, Vol 7, Iss 2, Pp 290-297 (2022)

This research aims to analyze how Bandung Good Guide can present tourist packages/activities during the COVID-19 pandemic circumstances. This research took place in Bandung, from September to November 2021 and uses a qualitative descriptive approach,

Externí odkaz: https://doaj.org/article/528b4972271544efb0949ca96e50d998

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Akademický článek

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Akademický článek

Pay What You Want: A New Participative Pricing Mechanism

Autor: Kim, Ju-Young, Natter, Martin, Spann, Martin

Publikováno v: Journal of Marketing, 2009 Jan 01. 73(1), 44-58.

Externí odkaz: https://www.jstor.org/stable/20618997

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Akademický článek

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Pay as you wish as a museum pricing mechanism

Autor: Crespo, Beatriz Vaz Serra

Currently, museums show difficulty in setting their ticket prices, as well as in increasing their revenue while remaining inclusive. Pay As You Wish is a pricing mechanism in which visitors are allowed to pay whatever value they wish for the museum v

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1437::1fe9fd7a0eab5cca9b23205737dff5e8
https://hdl.handle.net/10362/69207

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Dissertation/ Thesis

Essays on Two Novel Pricing Mechanisms

Autor: Mills, Paul

This dissertation addresses two major themes in behavioral pricing; how consumers construct and use reference prices to judge the attractiveness of a price, and how guilt, and perceptions of fairness, influence consumer behavior. Essay 1 examines how

Externí odkaz: http://rave.ohiolink.edu/etdc/view?acc_num=kent1500371668335818

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'Pay what you want' as threshold public good provision

Autor: Mak, WS, Zwick, R, Rao, AR, Pattaratanakun, JA

Prevailing wisdom on “pay what you want” (PWYW) pricing focuses on the influence of altruism or fairness on consumers’ payments. In this paper, we offer a different perspective by demonstrating that, if the seller and consumers interact repeate

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______109::8afebe2300fb5802cd5764dc50ecbfa8
https://www.repository.cam.ac.uk/handle/1810/246908

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Is it really worth it? A test of pay-what-you-want pricing strategies in a German consumer behaviour context

Autor: Tim Dorn, Augustin Suessmair

Publikováno v: Dorn, T & Süßmair, A 2016, ' Is it really worth it? A test of pay-what-you-want pricing strategies in a German consumer behaviour context ', Global Business and Economics Review, vol. 18, no. 1, pp. 82-100 . https://doi.org/10.1504/GBER.2016.073321
Dorn, T & Süßmair, A 2016, ' Is it really worth it? : A test of pay-what-you-want pricing strategies in a German consumer behaviour context ' Global Business and Economics Review, vol 18, no. 1, pp. 82-100 . DOI: 10.1504/GBER.2016.073321

This paper focuses on the factors that significantly influence an individual’s decision in establishing a price for a standardised product under so-called pay-what-you-want (PWYW) circumstances. Current research has identified seven influential con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::80f4b4eb22ee98cb8c0d855b6290bb2a
https://doi.org/10.1504/gber.2016.073321

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