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Advertising on the web has taken new forms (Malin, 2011; Susarla, Oh & Tan, 2012). In this context, videos which appear playful but which have an advertising objective, have positioned themselves as the new trend (Craig & Duncan, 2017; Marsh, 2015) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1111::6f6573642391c06f438eaacf3b97edb9
https://hdl.handle.net/10171/57848
https://hdl.handle.net/10171/57848
