Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Pavan Rao Chennamaneni"'
Publikováno v:
Journal of Research in Interactive Marketing.
PurposeThis study evaluates the factors related to the creation of a human brand in the brand inception stage.Design/methodology/approachEmploying content analysis of expert reviews, we establish the role played by valence (positiveness), depth (numb
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::664712bbf362150b463630e2496b180a
https://doi.org/10.1108/jrim-05-2022-0133
https://doi.org/10.1108/jrim-05-2022-0133
Publikováno v:
Journal of Marketing Education. 44:149-165
In response to the Journal of Marketing Education special issue on teaching turmoil and triumphs in times of crisis, we develop and test a student anxiety, preparation and learning framework for responding to external crises. We use structural equati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7670b11169d5fb52c2673c3af27979f
https://doi.org/10.1177/02734753211036500
https://doi.org/10.1177/02734753211036500
Publikováno v:
Journal of Research in Interactive Marketing. 15:147-178
PurposeThe purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e515fac43c22113b0fe3b8991069fd9a
https://doi.org/10.1108/jrim-05-2020-0108
https://doi.org/10.1108/jrim-05-2020-0108
Autor:
Pavan Rao Chennamaneni, Mira Echambadi
Publikováno v:
Journal of Student Research. 10
After I helped construct a school in Guatemala, I found their educational system might be corrupt. I used game theory, or the study of strategic interdependence, to analyze this issue. Each actor anticipates the other’s reactions and acts according
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::597e03560f660c58552b82bbfc3e0633
https://doi.org/10.47611/jsrhs.v10i2.1501
https://doi.org/10.47611/jsrhs.v10i2.1501
Publikováno v:
Journal of Service Research. 20:135-151
We investigate a service provider’s advance selling strategies in the presence of a channel intermediary who improves (i) consumers’ accessibility to the service or (ii) the service provider’s access to higher valuation segments. We evaluate th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ede3f9d47f24346786117d9d5df38b4
https://doi.org/10.1177/1094670516673159
https://doi.org/10.1177/1094670516673159
Publikováno v:
Industrial Marketing Management. 55:131-143
This research aims to examine the nature of the moderating influence of empowerment on the effect of service training and internal marketing on service quality in a high customer contact B2B setting, and to investigate the differential effects of int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e97eda2faa1b692f8ee2c8e3d63108b
https://doi.org/10.1016/j.indmarman.2015.09.002
https://doi.org/10.1016/j.indmarman.2015.09.002
Publikováno v:
Journal of Business Research. 69:1914-1918
This research investigates the moderating role of innate satisfaction in the relationship between customer satisfaction and loyalty. The results from a mixed model estimation using survey data show that innate satisfaction moderates the satisfaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f36faa381e6046c66b760fa7d7f50c8
https://doi.org/10.1016/j.jbusres.2015.10.079
https://doi.org/10.1016/j.jbusres.2015.10.079
Publikováno v:
International Journal of Research in Marketing. 33:172-182
Collinearity is inevitable in moderated regression models. Marketing scholars use a variety of collinearity diagnostics including variance inflation factors (VIFs) and condition indices in order to diagnose the extent of collinearity in moderated mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00c2199b83e3fa3b166052728f151d5a
https://doi.org/10.1016/j.ijresmar.2015.08.004
https://doi.org/10.1016/j.ijresmar.2015.08.004
Publikováno v:
Marketing Letters. 23:279-292
This research investigates how consumer evaluations of brand extensions that either complement or substitute the original parent brand vary depending on the level of manufacturing transferability (i.e., the extent to which the parent brand’s existi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39a5cd2ad5dfa64e2e3295a34f42cfeb
https://doi.org/10.1007/s11002-011-9153-2
https://doi.org/10.1007/s11002-011-9153-2
Publikováno v:
Journal of Advertising Education. 15:52-58
Advertising effectiveness has always been difficult to measure due to its complicated impact on the bottom line. The emergence of new channels of communication such as social media, mobile and search has further complicated matters. At the same time,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03ebc2e80c71aba1f6be6c7f80f4f4d8
https://doi.org/10.1177/109804821101500108
https://doi.org/10.1177/109804821101500108