Výsledky vyhledávání - "Paulo de Paula Baptista"

Akademický článek

The effects of easy and difficult business relationship evaluations on purchase intentions

Autor: Juan José Camou Viacava, Paulo de Paula Baptista

Publikováno v: Revista Brasileira de Gestão De Negócios, Vol 22, Iss 2020, Pp 854-875 (2020)

Purpose – This research aims to investigate the different impacts of easy (fluency) and difficult (disfluency) business relationship evaluations on future purchase intentions. In addition, it seeks to investigate the mediating role of confidence in

Externí odkaz: https://doaj.org/article/cc8162435d3d4386924bdb57cdebab32

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Akademický článek

PARQUE NACIONAL DO IGUAÇU: CONTRIBUIÇÃO DAS PRÁTICAS DE GESTÃO ESTRATÉGICA DE PESSOAS PARA A REDUÇÃO DE BARREIRAS INTERNAS À IMPLEMENTAÇÃO DA ORIENTAÇÃO PARA O MERCADO

Autor: Sandra Tornieri, Paulo de Paula Baptista, Ana Maria Machado Toaldo, Karina De Dea Roglio

Publikováno v: Turismo: Visão e Ação, Vol 14, Iss 3, Pp 401-418 (2012)

A Orientação para o Mercado (OPM) é um importante conceito consolidado e difundido nas organizações desde os anos 90. Entretanto, ainda no século XXI, sua implementação nem sempre é realizada, pois algumas dificuldades são encontradas, send

Externí odkaz: https://doaj.org/article/4fd1d4a37dbd4e1bbd3b2c652dd9ec06

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Akademický článek

Perceived quality and it’s impacts on satifaction, trust and loyalty: a study in eletronic retailers of free download services

Autor: Paulo de Paula Baptista, Wesley Vieira da Silva, Lirian Patty Goss

Publikováno v: Revista de Ciências da Administração : RCA, Vol 13, Iss 30, Pp 249-277 (2011)

This work aims at evaluating the opinion of the consumers about the quality of the services offered by toll-free download websites and at assessing the corresponding influence in terms of loyalty, satisfaction and trust toward the sites. The final sa

Externí odkaz: https://doaj.org/article/001a6815a57a468b969f474c9c649cd3

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Akademický článek

Relations between satisfaction, customer’s retention and profitability of planes healthcare’s consumer

Autor: Luciana Cláudia Piva, Luis André Wernecke Fumagalli, Paulo De Paula Baptista, Wesley Vieira da Silva

Publikováno v: Revista de Ciências da Administração : RCA, Vol 9, Iss 19, Pp 54-80 (2007)

This article prepare an analysis, based over data extracted from a customer’s opinion research in a Healthcare Company, in order to find such evidences that may indicate if there are relations between Satisfaction, Customer’s Retention and compan

Externí odkaz: https://doaj.org/article/8be9f7fd43db4163ba8ccd538d6f1db4

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Dissertation/ Thesis

Lealdade do consumidor e os seus antecedentes: um estudo aplicado ao setor varejista na internet

Autor: Paulo de Paula Baptista

Publikováno v: Biblioteca Digital de Teses e Dissertações da USPUniversidade de São PauloUSP.

Nesta tese são investigadas as relações existentes entre a lealdade dos consumidores e os seus antecedentes no contexto das compras pela Internet. Para tanto um modelo teórico é proposto e posteriormente avaliado por meio da aplicação de model

Externí odkaz: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-11042008-172316/

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Consumer response to brand deletion: analysis of self-brand connection

Autor: Paulo De Paula Baptista, Juan José Camou Viacava, Juliana Del Secchi

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 21, n. 2 (2022): (jan./mar.); 468-522
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Purpose: This study analyzes the effect of brand deletion (BD), by a company strategizing to reduce its brand portfolio, on consumers’ purchase intention (PI) and word-of-mouth (WOM) recommendations.Method: Three single-factor, 2 × 1 between-subje

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05323ea56004cb4bd17b96c7f63ff54a
https://doi.org/10.5585/remark.v21i2.18452

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Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application

Autor: Fernanda Polli Leite, Paulo de Paula Baptista

Publikováno v: Journal of Research in Interactive Marketing. 16:420-437

PurposeThis study develops and validates a scale to measure social media influencers' intimate self-disclosure (SMIs' ISD), by accessing consumer perceptions of the intimacy levels of SMIs' self-disclosure. The authors further evaluate the extent to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e831198a89d6559b3bbd5735720850e
https://doi.org/10.1108/jrim-05-2020-0111

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The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust

Autor: Fernanda Polli Leite, Paulo de Paula Baptista

Publikováno v: Journal of Marketing Theory and Practice. 30:295-311

We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of s...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d21b0c69d54438a95864c7974f8efea9
https://doi.org/10.1080/10696679.2021.1935275

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Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Autor: Paulo De Paula Baptista, Fernanda Polli Leite, Nicolas Pontes

Publikováno v: Computers in Human Behavior. 133:107274

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::83df42776d6672b8ab89225d0d0a46d2
https://doi.org/10.1016/j.chb.2022.107274

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Os efeitos da facilidade e da dificuldade em avaliar relacionamentos comerciais sobre as intenções de compra

Autor: Paulo de Paula Baptista, Juan José Camou Viacava

Publikováno v: Review of Business Management; Vol. 22 No. 4 (2020); 854-875
RBGN Revista Brasileira de Gestão de Negócios; Vol. 22 Núm. 4 (2020); 854-875
RBGN-Revista Brasileira de Gestão de Negócios; v. 22 n. 4 (2020); 854-875
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
Revista Brasileira de Gestão de Negócios, Volume: 22, Issue: 4, Pages: 854-875, Published: 30 NOV 2020
Revista Brasileira de Gestão De Negócios, Vol 22, Iss 2020, Pp 854-875 (2020)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::68f64276688457c19a66de4065a2769c
https://rbgn.fecap.br/RBGN/article/view/4082

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