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pro vyhledávání: '"Paulo Mora-Avila"'
Autor:
Ria Wiid, Paulo Mora-Avila
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Technological advances and social media facilitate the public’s creation and broadcasting of their own brand-related material. In doing so, they are performing marketing functions traditionally carried out by firms. To that end, brands are no longe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec480b506b375f80bd66e301e13e0706
https://doi.org/10.1007/978-3-319-66023-3_77
https://doi.org/10.1007/978-3-319-66023-3_77
Autor:
Paulo Mora-Avila
Publikováno v:
Marketing Transformation: Marketing Practice in an Ever Changing World ISBN: 9783319687490
YouTube is the world’s most visited video-sharing website with more than one billion hits per month, exceeding Facebook and Amazon. With over 6 billion video-hours watched monthly and 100 video-hours uploaded every minute, people spend an average o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fc2b815fe546e608a96d9b80500af45
https://doi.org/10.1007/978-3-319-68750-6_34
https://doi.org/10.1007/978-3-319-68750-6_34
Autor:
Ria Wiid, Paulo Mora-Avila
Publikováno v:
Journal of Public Affairs. 18:e1657
The proliferation of artistic content, increased mobility of people, ethnic diversification, and increased scarcity of time outside of work against a backdrop of austerity requires an integrated approach to marketing within the arts. This paper propo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2097a45373748c3f2c357ffa70428677
https://doi.org/10.1002/pa.1657
https://doi.org/10.1002/pa.1657
