Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Pauline Howes"'
Autor:
Pauline Howes
Publikováno v:
The International Journal of Sport and Society. 12:107-126
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2715639a7e0f64173ebb5d24443c78ba
https://doi.org/10.18848/2152-7857/cgp/v12i01/107-126
https://doi.org/10.18848/2152-7857/cgp/v12i01/107-126
Autor:
Lynne M. Sallot, Pauline Howes
Publikováno v:
Public Relations Review. 39:207-212
Through the framework of source credibility, this study examines the impact of quoting a company executive versus a customer testimonial in a business communication context. A 2 (spokesperson) × 7 (media channel) full factorial experiment ( N = 514)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fdb8a00e158d4494568c58f394f343cc
https://doi.org/10.1016/j.pubrev.2013.04.002
https://doi.org/10.1016/j.pubrev.2013.04.002
Publikováno v:
Public Relations Review. 35:314-316
Using telephone surveys of business/financial journalists in the United States ( n = 200), this research investigates the agenda-building role of social media content in journalists’ work. Understanding that more non-public relations content from u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74ceb7fb60c176d1edbbe97302d9eb0f
https://doi.org/10.1016/j.pubrev.2009.05.008
https://doi.org/10.1016/j.pubrev.2009.05.008
Publikováno v:
Public Relations Journal, Vol 3, Iss 4 (2009)
As publics and journalists increasingly turn to social media as sources of information and consumer commentary, the importance of practitioners’ monitoring their organizations’ presence on social media will continue to increase. As a domain where
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::34e4484bd202214b135556e923f46c9f
https://prjournal.instituteforpr.org/wp-content/uploads/Monitoring-Public-Opinion.pdf
https://prjournal.instituteforpr.org/wp-content/uploads/Monitoring-Public-Opinion.pdf