Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Paulette Padanyi"'
Autor:
Paulette Padanyi, Brenda Gainer
Publikováno v:
Journal of Business Research. 58:854-862
Market orientation is the means by which the theoretical marketing concept is implemented. As of yet, however, no agreement has been reached on the exact nature of market orientation. It is viewed as a cultural construct, a behavioral construct, or a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ff4324747ce3f57e546972d06032fe5
https://doi.org/10.1016/j.jbusres.2003.10.005
https://doi.org/10.1016/j.jbusres.2003.10.005
Autor:
Brenda Gainer, Paulette Padanyi
Publikováno v:
Journal of Marketing Theory and Practice. 12:43-58
Although nonprofit organizations deal with multiple stakeholders, most nonprofit market orientation-organizational performance research to date has focused exclusively on client/customer market orientation in a single nonprofit subsector. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c7a4c6188981638a249ba992595c8cd
https://doi.org/10.1080/10696679.2004.11658518
https://doi.org/10.1080/10696679.2004.11658518
Autor:
Brenda Gainer, Paulette Padanyi
Publikováno v:
Corporate Reputation Review. 6:252-265
Reputation is a complex construct. Any one organization normally has several different reputations based on attributes and criteria of specific interest to different publics, constituencies, interest groups and/or stakeholders. Managers of nonprofit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d211215010b943ba12e957cf049269f8
https://doi.org/10.1057/palgrave.crr.1540204
https://doi.org/10.1057/palgrave.crr.1540204
Autor:
Brenda Gainer, Paulette Padanyi
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 7:182-193
A recent trend in nonprofit organisations is an emphasis on business management and concepts. This paper examines the application of the marketing concept to nonprofit arts organisations through an analysis of the relationship between market orientat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c34f782f86f3c33120b38b5a2a6f23a
https://doi.org/10.1002/nvsm.178
https://doi.org/10.1002/nvsm.178
Autor:
Paulette Padanyi
Publikováno v:
The Routledge Companion to Nonprofit Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36095f21c0d5722da552ca0e820b5a43
https://doi.org/10.4324/9780203936023.pt1
https://doi.org/10.4324/9780203936023.pt1
