Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Paula Fitzgerald Bone"'
Publikováno v:
Journal of Public Policy & Marketing. 28:253-258
Qualified health claims arising from the landmark 1999 Pearson v. Shalala ruling were predicted to be in widespread use, either filling an important consumer information void or misleading the masses. Yet the results from the current content analysis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e84a25dbdd19caeb49da6402086c465
https://doi.org/10.1509/jppm.28.2.253
https://doi.org/10.1509/jppm.28.2.253
Publikováno v:
Marketing Letters. 20:385-397
Supplement and food manufacturers are permitted to make certain health claims from emerging science on package labels, provided that a qualifier which indicates the strength of science supporting the claim is used. The Food and Drug Administration ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fee72e3966c44807fd457f6c55898132
https://doi.org/10.1007/s11002-009-9081-6
https://doi.org/10.1007/s11002-009-9081-6
Publikováno v:
Journal of Consumer Affairs. 43:185-198
With the recognized need to increase health literacy, some practices have not worked and, therefore, “should be dumped.” Herein we present alternative approaches that may increase health literacy.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ca09db67e8d2b2820dbd9f1ef89a181
https://doi.org/10.1111/j.1745-6606.2009.01136.x
https://doi.org/10.1111/j.1745-6606.2009.01136.x
Autor:
Paula Fitzgerald Bone
Publikováno v:
Journal of Consumer Affairs. 42:165-188
Policy makers and consumer advocates suggest that mortgage servicers are prone to mistakes and predatory practices that negatively impact consumer financial well-being. Using this industry as a case study, a general model of consumer empowerment and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf0ed901420eb63e25dfbfdce52bab52
https://doi.org/10.1111/j.1745-6606.2008.00103.x
https://doi.org/10.1111/j.1745-6606.2008.00103.x
Publikováno v:
Journal of Public Policy & Marketing. 27:69-82
Stigma is a concept that marketers frequently and casually use, but it is underexplored as a theoretical construct. The authors propose a theory of stigma that identifies it as a formative construct associated with perceptions of deviance and undesir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83187c6223e4fe9631e57abd5fe86289
https://doi.org/10.1509/jppm.27.1.69
https://doi.org/10.1509/jppm.27.1.69
Publikováno v:
Psychology and Marketing. 25:675-691
A critical requirement of direct-to-consumer (DTC) drug promotion on the Internet is the concept of fair balance. This means that prescription drug Web sites should provide an accurate, balanced portrayal of the risks relative to the benefits of usin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c50ce8c4b9db5857ca5fb89b7b07addf
https://doi.org/10.1002/mar.20231
https://doi.org/10.1002/mar.20231
Publikováno v:
Journal of Public Policy & Marketing. 25:224-237
The authors examine Securities and Exchange Commission filings from retailers and consumer and durable goods manufacturers to shed light on slotting practices. They find that slotting fees are used in both the consumer and the durable goods manufactu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93ff822f11c1fc760980ce581a44933d
https://doi.org/10.1509/jppm.25.2.224
https://doi.org/10.1509/jppm.25.2.224
Publikováno v:
Journal of Consumer Affairs. 39:27-51
The regulation of marketplace information regarding health and nutrition is in flux. Nowhere, perhaps, is this more evident than in the dietary supplement industry. Herein, we present an experiment that examines the two major types of claims used for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2504ff89e2119c714b8e6acb0204ce5d
https://doi.org/10.1111/j.1745-6606.2005.00002.x
https://doi.org/10.1111/j.1745-6606.2005.00002.x
Publikováno v:
Journal of Public Policy & Marketing. 22:102-110
Researchers have long been interested in food and nutrition regulations. Such regulations, however, expand beyond the typical research focus on the U.S. Food and Drug Administration. Several international organizations play a role in global food and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fd47183a0d01cfbc40b51c96a71c620
https://doi.org/10.1509/jppm.22.1.102.17618
https://doi.org/10.1509/jppm.22.1.102.17618
Publikováno v:
Journal of Business and Psychology. 15:467-489
In recent years, marketers' tactics to increase product sales through health claims have been scrutinized by public policy makers. The culmination of this process was the passage of the National Labeling Education Act, which highly restricts the type
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f11c2c628709265473803e5797d60cb5
https://doi.org/10.1023/a:1007826818206
https://doi.org/10.1023/a:1007826818206