Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Paul W. Miniard"'
Publikováno v:
Journal of Business Research. 118:335-345
The findings of prior research suggest that several factors, including consumer characteristics, parent brand characteristics, and extension characteristics, determine consumers’ acceptance of brand extensions. Our research posits that an extension
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0185542c23ff0841f85f56a851ee48ea
https://doi.org/10.1016/j.jbusres.2020.06.059
https://doi.org/10.1016/j.jbusres.2020.06.059
Publikováno v:
Journal of the Academy of Marketing Science. 46:948-963
It is well established that consumer acceptance of a brand extension depends on how strongly it fits with its parental origins. Less appreciated is how this acceptance also depends on the mental association created in consumers’ minds between the e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eff1f65d524b6bcae1634dc1217b249b
https://doi.org/10.1007/s11747-018-0586-5
https://doi.org/10.1007/s11747-018-0586-5
Publikováno v:
Journal of Business Research. 75:29-36
Given the size of the Hispanic bilingual market in the United States, it is important to understand the relative effectiveness of using English versus Spanish when advertising to these consumers. This research proposes that Hispanic bilinguals' cultu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6ae0ac6f1dde4be9154ec004c367330
https://doi.org/10.1016/j.jbusres.2017.02.003
https://doi.org/10.1016/j.jbusres.2017.02.003
Publikováno v:
Marketing Letters. 26:631-641
Whether a brand's personality is perceived to fit a consumer's self-image is often an important determinant of the product's appeal. This investigation explores the potential to enhance or undermine consumers' perceptions of how well a brand's person
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::417dea3b1f464c9aaff2cba17a8651be
https://doi.org/10.1007/s11002-014-9296-z
https://doi.org/10.1007/s11002-014-9296-z
Publikováno v:
Journal of Marketing. 77:33-48
Prior research suggests that partially comparative pricing—in which a retailer provides price comparisons for some, but not all, of its products—is a double-edged sword. On the one hand, such pricing improves beliefs about the retailer's competit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c2ba8c1945bcd0daba4747759686958b
https://doi.org/10.1509/jm.10.0534
https://doi.org/10.1509/jm.10.0534
Publikováno v:
Journal of Product & Brand Management. 22:172-179
PurposeThe purpose of this paper is to assess the robustness of effects found by Barone et al. that partially comparative pricing enhances consumers' relative price beliefs about its comparatively priced products, but risks adversely affecting these
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce16f1345f22ade9f04d0fa07ffdc875
https://doi.org/10.1108/10610421311321077
https://doi.org/10.1108/10610421311321077
Publikováno v:
Journal of Advertising. 35:53-64
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5973643864a501ea44462ed3b019dba3
https://doi.org/10.2753/joa0091-3367350404
https://doi.org/10.2753/joa0091-3367350404
Autor:
Paul W. Miniard, Fuan Li
Publikováno v:
Journal of Advertising. 35:101-112
(2006). On the Potential for Advertising to Facilitate Trust in the Advertised Brand. Journal of Advertising: Vol. 35, No. 4, pp. 101-112.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd7ac98e6502e034e5c3620f9c78d392
https://doi.org/10.2753/joa0091-3367350407
https://doi.org/10.2753/joa0091-3367350407
Publikováno v:
Journal of Marketing. 68:37-47
Consumers sometimes encounter a combination of comparative and noncomparative prices in the marketplace. For example, a grocer may employ signage that provides favorable price comparisons with those of a competitor for a portion of its products, a pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7621ed351937af9936d330db1330dfa8
https://doi.org/10.1509/jmkg.68.3.37.34769
https://doi.org/10.1509/jmkg.68.3.37.34769
Publikováno v:
Journal of Advertising. 33:19-28
Previous research (Barone and Miniard 1999) has demonstrated that brand usage can moderate the extent to which comparative ad information has the potential to deceive consumers. The current study extends that research by considering how gender intera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::803cc4b66b09a42e7afa6bec9c705397
https://doi.org/10.1080/00913367.2004.10639155
https://doi.org/10.1080/00913367.2004.10639155