Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Paul Surgi Speck"'
Publikováno v:
Services Marketing Quarterly. 33:292-310
For many consumer service industries, it is critical that marketers understand the segmentation implications of online information search. The potential migration of consumers from “brick-and-mortar” to “bricks-and-clicks” offers a unique per
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d2b4a518329b386e99b59216169ffc1
https://doi.org/10.1080/15332969.2012.714703
https://doi.org/10.1080/15332969.2012.714703
Autor:
Michael T. Elliott, Paul Surgi Speck
Publikováno v:
Journal of Marketing Theory and Practice. 13:40-51
As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8dc601dd88246b1b483024c8739fdc15
https://doi.org/10.1080/10696679.2005.11658537
https://doi.org/10.1080/10696679.2005.11658537
Autor:
Paul Surgi Speck, Michael T. Elliott
Publikováno v:
Journal of Advertising. 26:61-76
The authors examine the predictors of ad avoidance in four media: magazines, newspapers, radio, and television. A national survey of 946 adults found that ad avoidance is most prevalent for television and magazines. The predictor variables were demog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6af99bd8b2d749e331d23e3cffadc291
https://doi.org/10.1080/00913367.1997.10673529
https://doi.org/10.1080/00913367.1997.10673529
Autor:
Paul Surgi Speck, Michael T. Elliott
Publikováno v:
Journal of Current Issues & Research in Advertising. 19:39-54
This research examines the causes and consequences of perceived ad clutter. Study 1 employs a national consumer survey to examine perceived ad clutter in magazines and television. It considers communication problems that impair search for content (hi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85341a77bfb9afe53d503db1a5b09df3
https://doi.org/10.1080/10641734.1997.10524436
https://doi.org/10.1080/10641734.1997.10524436
Publikováno v:
Journal of Current Issues & Research in Advertising. 19:51-65
Infomercials are the object of both praise and criticism. A mail survey was conducted to determine the level and consequences of beliefs about infomercials-in-general. Results suggest that viewers hold positive and negative beliefs about infomercials
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86b289a4e630aa70963534a431806307
https://doi.org/10.1080/10641734.1997.10505057
https://doi.org/10.1080/10641734.1997.10505057
Autor:
Michael T. Elliott, Paul Surgi Speck
Publikováno v:
Journal of Direct Marketing. 9:39-51
A survey of consumers investigated the nature and extent of infomercial viewership. This study assessed differences in viewership based on demographic, media usage and shopper orientation differences among consumers, as well as the relation of viewer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64db7404570d1bf8fda4c2e68338440b
https://doi.org/10.1002/dir.4000090207
https://doi.org/10.1002/dir.4000090207
Autor:
Paul Surgi Speck
Publikováno v:
Current Issues and Research in Advertising. 13:1-44
This article suggests a new framework for the analysis of humor's communication effects, a model that accounts for differences in humor type, message type, and humor-message interaction. Specifically, it describes three humor processes and the five h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1d901df0c944dc7049056583257b3a0
https://doi.org/10.1080/01633392.1991.10504957
https://doi.org/10.1080/01633392.1991.10504957
Autor:
Paul Surgi Speck, Shelby D. Hunt
Publikováno v:
California Management Review. 28:159-175
In order to determine whether MBA programs should continue in the "broad" tradition or move toward increased specialization, this study examines four questions: Is the broad MBA currently offered by most leading MBA programs? Do corporate employers p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da9ad2e26428557e476145f4baf3f25c
https://doi.org/10.2307/41165208
https://doi.org/10.2307/41165208
Autor:
Paul Surgi Speck
Publikováno v:
South Central Review. 2:64
In the first chapter of The Savage Mind, Claude Levi-Strauss happily introduces an old word into the lexicon of modern aesthetics-bricolage.1 Levi-Strauss contrasts the strategy of a bricoleur to that of an engineer. While the engineer moves rational
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::020801bdf0ed4c704f43ede3d752b766
https://doi.org/10.2307/3189272
https://doi.org/10.2307/3189272