Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Paul S. Hugstad"'
Publikováno v:
Journal of Consumer Marketing. 4:41-46
The interaction between social class and perceived risk on the way that consumers use various sources of information is examined in this article. The conclusions reached here suggest that perceived risk explains a great deal about the way that inform
Autor:
Paul S. Hugstad, H. E. Hoelscher, F. Brooks Sanders, Thomas O'Toole, John Coyne, O. L. Persechini, Philip N. James, William H. Faricy, Walter Fisher, Brian L. Joiner, Jeff Hecht, Robert N. Magill
Publikováno v:
Change: The Magazine of Higher Learning. 5:2-5