Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Paul R. Hoban"'
Publikováno v:
Judgment and Decision Making, Vol 15, Pp 353-370 (2020)
Do people cheat more when they have something to gain, or when they have something to lose? The answer to this question isn’t straightforward, as research is mixed when it comes to understanding how unethical people will be when they might acquire
Externí odkaz:
https://doaj.org/article/541702e5c2d646b1ab1aaef8daa02ac5
Autor:
Srinivas Tunuguntla, Paul R. Hoban
Publikováno v:
Journal of Marketing Research. 58:1-21
This article introduces a near-optimal bidding algorithm for use in real-time display advertising auctions. These auctions constitute a dominant distribution channel for internet display advertising and a potential funding model for addressable media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2d29f7656e1daf484dab2ddcec0ff59
https://doi.org/10.1177/0022243720968547
https://doi.org/10.1177/0022243720968547
Autor:
Neeraj Arora, Paul R. Hoban
Publikováno v:
SSRN Electronic Journal.
This paper studies the potential to better understand display advertising response using observational data from real-time bidding (RTB) exchanges. While non-random exposure to display ads creates endogeneity concerns, unique aspects of the RTB ecosy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4898218aa5c396be9c908939956e2aa1
https://doi.org/10.2139/ssrn.3264871
https://doi.org/10.2139/ssrn.3264871
Autor:
Randolph E. Bucklin, Paul R. Hoban
Publikováno v:
Journal of Marketing Research. 52:375-393
This study examines the effects of Internet display advertising using cookie-level data from a field experiment at a financial tools provider. The experiment randomized assignment of cookies to treatment (firm ads) and control conditions (charity ads
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7febf2ef763a833a06c7b8652ae8eeab
https://doi.org/10.1509/jmr.13.0277
https://doi.org/10.1509/jmr.13.0277
Autor:
Neeraj Arora, Paul R. Hoban
Publikováno v:
SSRN Electronic Journal.
In this paper, we investigate ways to accurately assess and enhance display advertising effectiveness. We construct a two-month panel of browsing behavior data that covers nearly one million users, and over 24 million display ad impressions served on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08a2a4850567cc59411561fac89de37a
https://doi.org/10.2139/ssrn.2954747
https://doi.org/10.2139/ssrn.2954747
Autor:
Paul R. Hoban, Randolph E. Bucklin
Publikováno v:
International Series in Operations Research & Management Science ISBN: 9783319569390
This chapter reviews recent advances in the application of marketing models to improve decision-making in internet advertising. It focuses on models developed for use in display advertising and sponsored search advertising. Together, these media acco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db60a693969dbcc41f284e23634c8da2
https://doi.org/10.1007/978-3-319-56941-3_14
https://doi.org/10.1007/978-3-319-56941-3_14
Autor:
Mike Boggild, Carolyn A Young, J. A Woolmore, Julie Alldersea, G Mamutse, Nicholas J. Rukin, Richard C. Strange, Anthony A. Fryer, Clive Hawkins, J. M. Partridge, Paul R. Hoban, E.M. Pye
Publikováno v:
Multiple Sclerosis Journal. 14:1280-1283
Ultraviolet radiation (UVR) may contribute to multiple sclerosis (MS) outcome by a mechanism involving vitamin D and the vitamin D receptor (VDR). In 512 patients with MS duration of 10 or more years, we studied the association of VDR single nucleoti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e0271bec8ce08c3f7da038a0b1da6151
https://doi.org/10.1177/1352458508094643
https://doi.org/10.1177/1352458508094643
Autor:
Daniel Ratschiller, Naomi L. Bowers, Richard Booton, Shirley L Smith, Oliver Gautschi, J. Heighway, Mauro Santibanez-Koref, Paul R. Hoban, Daniel C. Betticher
Publikováno v:
British Journal of Cancer
Aurora kinases are key regulators of chromosome segregation during mitosis. We have previously shown by microarray analysis of primary lung carcinomas and matched normal tissue that AURKB (22 out of 37) and AURKA (15 out of 37) transcripts are freque
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fa5701bd257458367790d4ce1a365be3
https://doi.org/10.1038/sj.bjc.6602779
https://doi.org/10.1038/sj.bjc.6602779
Publikováno v:
Oral Oncology. 41:156-160
Summary We have examined the association of the CCND1 A/G 870 polymorphism with susceptibility and outcome in 174 German patients with oral SCC (OSCC). The CCND1 G 870 allele frequency was increased in cases (G 870 = 0.65) when compared to controls (
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2be6ac359ec8afc31cbc3667fff052ca
https://doi.org/10.1016/j.oraloncology.2004.08.005
https://doi.org/10.1016/j.oraloncology.2004.08.005
Publikováno v:
International Journal of Cancer. 114:364-370
Splicing of human cyclin D1 (CCND1) mRNA producing transcripts a and b is modulated by a common polymorphism (A --G) located in a conserved splice donor region at nucleotide 870. CCND1 A/G(870) genotype is associated with tumour progression and clini
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a45bc1406e1bca4b7c34f5c1c95bdb7a
https://doi.org/10.1002/ijc.20750
https://doi.org/10.1002/ijc.20750