Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Paul Merenski"'
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
The value and advantages of using case analysis in business courses are clear. The objectives to be accomplished by cases, however, are not so clear. In many instances, cases are selected in a rather casual and haphazard manner, resulting in a less-t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ff1842ba30d7fe65f5cf065f0521936
https://doi.org/10.1007/978-3-319-16973-6_39
https://doi.org/10.1007/978-3-319-16973-6_39
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
The authors report the results of an exploratory survey among students with varying degrees of formal education. The study investigated their knowledge concerning the product warranty on their recent purchase (within the year) of a consumer durable.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a54361e17e7eb4ce1639662d738c94a
https://doi.org/10.1007/978-3-319-16943-9_34
https://doi.org/10.1007/978-3-319-16943-9_34
Publikováno v:
Proceedings of the 1998 Multicultural Marketing Conference ISBN: 9783319173825
Firms involved in international marketing make use of many types of promotion methods to enhance sales and their perceived image. Trade fairs can be an effective way to gain exposure and enhance potential sales overseas. Despite the growth in interna
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a110eb347c0e2b2c5917b4e2f298931
https://doi.org/10.1007/978-3-319-17383-2_65
https://doi.org/10.1007/978-3-319-17383-2_65
Autor:
J. Paul Merenski
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
The author takes a lighthearted look at one aspect of marketing theory that has been confused by the transfer of language habits from conversational usage to theoretical exposition. A suggested clarification is offered which the author feels might he
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63c25fbf0119de7665d1dec201f0794e
https://doi.org/10.1007/978-3-319-16943-9_29
https://doi.org/10.1007/978-3-319-16943-9_29
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
Multiple perspective cases influence the behavior of groups conducting the case analysis in two ways. This case format requires individuals to assume roles and therefore does not offer the opportunity for individual expertise to be applied to the ana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71c06141f317726fee8989ca511e2670
https://doi.org/10.1007/978-3-319-16973-6_41
https://doi.org/10.1007/978-3-319-16973-6_41
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
The authors present a model for examining channel relationships, adapted from management theories, which holds promise as a means for quantifying and evaluating channel relationships on non-economic bases. The contribution of the social sciences is e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb518707e244c530c33265d6dfde32a2
https://doi.org/10.1007/978-3-319-16937-8_5
https://doi.org/10.1007/978-3-319-16937-8_5
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
This paper presents research findings which indicate that retailers have changed their opinions in a significantly positive way toward their role as socially responsible partners in the business community. This report compares results of the current
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d24af7d1265ec7fc1a5b0eefc87e2ae
https://doi.org/10.1007/978-3-319-16946-0_94
https://doi.org/10.1007/978-3-319-16946-0_94
Autor:
J. Paul Merenski
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
This article suggests a limitation on the use of the term "psychographics" to those studies utilizing a uniquely marketing oriented assessment technique. The appropriateness of psychometric validation techniques for this form of psychographic method
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1d464a857b9f66984d82b7e2f30acbb
https://doi.org/10.1007/978-3-319-16976-7_39
https://doi.org/10.1007/978-3-319-16976-7_39
Autor:
Paul Merenski
Publikováno v:
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610
Not since the Italian scientist-monk, Luca Pacioli, codified the double-entry accounting system based on Arabic algebra in the 15th century has there been as potentially significant a contribution to the economic literature by a non-business scholar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d7183b5fff7c8af0d97ccd899ae7f96
https://doi.org/10.1007/978-3-319-13162-7_27
https://doi.org/10.1007/978-3-319-13162-7_27
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
Comparative advertising has proven to be very effective for a number of advertisers. However, the possible fundamental issues, reasoning, and basis for legal action that could expose a firm to expensive litigation should provoke more than a little ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b2c20f84247b31f0e450da6aebbd2ac
https://doi.org/10.1007/978-3-319-13141-2_113
https://doi.org/10.1007/978-3-319-13141-2_113