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Publikováno v:
Competitiveness Review: An International Business Journal. 18:217-226
PurposeThe purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as well, especially Japan. What is the formula for success in this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b517a0de74343dd78797a67b9d05c2d2
https://doi.org/10.1108/10595420810905993
https://doi.org/10.1108/10595420810905993
