Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Paul M. Wellen"'
Publikováno v:
Competitiveness Review: An International Business Journal. 18:217-226
PurposeThe purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as well, especially Japan. What is the formula for success in this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b517a0de74343dd78797a67b9d05c2d2
https://doi.org/10.1108/10595420810905993
https://doi.org/10.1108/10595420810905993
Autor:
Marber, Allen1, Wellen, Paul M.2
Publikováno v:
Marketing Management Journal. Spring2007, Vol. 17 Issue 1, p198-207. 10p.
Publikováno v:
International Journal of Business & Public Administration. Spring2012, Vol. 9 Issue 2, p11-18. 8p.
Autor:
Marber, Allen1, Wellen, Paul2
Publikováno v:
Advances in Competitiveness Research. 2004, Vol. 12 Issue 1, p78-78. 7p.
Publikováno v:
Competitiveness Review; 2008, Vol. 18 Issue 3, p217-226, 10p
Autor:
O. C. Ferrell, Thomas W. Speh
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on appl
Autor:
Peterson's
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