Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Paul J. Solomon"'
Publikováno v:
Journal of Personal Selling & Sales Management. 39:299-315
Coaching is the most common intervention tool used by sales managers to develop their salespeople, and the ability to effectively coach others is often what makes a sales manager successful. While ...
Publikováno v:
Journal of Marketing Theory and Practice. 26:230-245
Congruity theory suggests that customers’ attitudes toward technology limit the benefits service firms accrue from publicizing their technological relationship, but signaling theory suggests the op...
Publikováno v:
Journal of Advertising. 44:300-314
Concurrent sponsorship, that is, when several brands simultaneously sponsor the same event, is a common yet understudied marketing communication situation. The research presented in this article explores the transfer of image that takes place among t
Publikováno v:
Journal of Marketing Channels. 21:65-76
Perceived organizational support has a positive influence on the willingness of salespeople to use self-directed learning (SDL) projects. These SDL projects can be tailored to fit a salesperson's distinct learning needs, to increase performance, and
Publikováno v:
Journal of Marketing Theory and Practice. 15:263-271
The purpose of this research is to investigate mail survey response rate effects of local university sponsorship (i.e., targeting respondents living within the vicinity of a partner university). Data from 165 questionnaires reveal that (1) response r
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
This paper examines the challenge that independent physicians and small group practices face in today’s competitive health care environment. The perspective is that of enhancing the marketing effectiveness of the medical practice. It is argued that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf0a6f208a6d494bfc553c33d099c338
https://doi.org/10.1007/978-3-319-17055-8_103
https://doi.org/10.1007/978-3-319-17055-8_103
Autor:
Paul J. Solomon
Publikováno v:
INCOSE International Symposium. 16:1347-1355
It is necessary to track the status of each requirement as it moves through engineering life cycle activities. Measures that reflect the status of the requirements are essential to monitor program status and serve as a scorecard to indicate that requ
Publikováno v:
Journal of Personal Selling & Sales Management. 26:271-282
This study builds on previous research to investigate the effects of ethical climate on salesperson’s role stress, job attitudes, turnover intention, and job performance. Responses from 138 salespeople who work for a large retailer selling high-end
Autor:
Paul J. Solomon
Publikováno v:
INCOSE International Symposium. 15:180-197
Performance-Based Earned Value (PBEV) is an enhancement to the Earned Value Management Systems (EVMS) industry standard. PBEV supplements EVMS with principles and guidelines for true integration of project cost, schedule, and technical performance. I
Autor:
Andrea Scott, Paul J. Solomon
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 11:43-66
The research explores the benefits that participants consume in a cause-related fitness event. Employing a hermeneutical framework for interpreting consumers' stories, the researchers analyzed the findings from a preliminary participant observation o