Výsledky vyhledávání

Lone Man Out: Strategic Implications of Marketing Signals

Autor: Paul Herbig, John Milewicz

Publikováno v: Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480

The higher the number of signalers within an industry, the higher the profits for the firm and the industry. The marginal contribution by the addition of another signaler to the industry is significant. However, there appears to be a negative incenti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d9cb83315481240abf28b6b34e61a999
https://doi.org/10.1007/978-3-319-17049-7_53

Zobrazit plný text záznamu

Market Signaling by Multinational Firms: An International Comparison

Autor: John Milewicz, Ken Day, Paul Herbig

Publikováno v: Journal of Euromarketing. 12:55-70

Research into Market Signaling has largely been centered on the elements of signaling and signaling strategy. This paper deals with a test of signaling elements with an international focus. The research is framed in the notion of the “context” of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8de13d2b60cc8c01fa93cc5bc0e1979c
https://doi.org/10.1300/j037v12n02_04

Zobrazit plný text záznamu

Trade Shows and Fairs

Autor: Fred Palumbo, Paul Herbig

Publikováno v: Journal of Promotion Management. 8:93-108

This article describes importance and value of trade shows/fairs to firms as they engage in the process of internationalization. Primary discussion examines the unique impact of trade fairs as a promotional medium for organizations to consider as the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cc1d0bae719da15b40cd8a09a63d69bc
https://doi.org/10.1300/j057v08n01_09

Zobrazit plný text záznamu

Comparing Forecasting Behavior Between Industrial-Product Firms and Consumer-Product Firms

Autor: Paul Herbig, John Milewicz, James E. Golden, Ken Day

Publikováno v: Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610

This paper examines and compares the forecasting behavior of industrial-products firms to that of consumer-products firms to determine differences in their respective forecasting behavior.We also analyze why the found differences would be so and prov

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ecf2004e6352d41232a29b9a4d68a3e3
https://doi.org/10.1007/978-3-319-13162-7_56

Zobrazit plný text záznamu

Testing the Validity of a Model of Reputation and Credibility

Autor: Paul Herbig, John Milewicz, Ken Day

Publikováno v: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580

Reputation and credibility are concepts familiar to us all. Examples include whether to believe the product claims made by a manufacturer’s advertising, credit check/ verification for a new account, or whether to believe delivery dates or claims ma

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::410130328fb8cf1d5fdff01a4f2e0665
https://doi.org/10.1007/978-3-319-13159-7_117

Zobrazit plný text záznamu

Temporal Pattern Recognition Deficiency

Autor: Paul Herbig, John Milewicz, Ken Day

Publikováno v: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319132471

In strategic marketing management, one of the keys to successful performance is the skillful use of mixed strategies. Mixed strategies allow a randomization which keeps an opponent off balance. If it is randomness that forces an optima, then the remo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::83e41b05616deccee1bf1d07cbbe785d
https://doi.org/10.1007/978-3-319-13248-8_96

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání