Zobrazeno 1 - 10
of 159
pro vyhledávání: '"Paul D. Berger"'
Publikováno v:
Innovative Marketing, Vol 6, Iss 4 (2010)
Externí odkaz:
https://doaj.org/article/9d793ec8225d4fe0a32f6274662a63d3
Publikováno v:
Advances in Social Sciences Research Journal. 7:438-447
This paper considers the importance of online reviews and their effects on different parameters of a business’ product or service. We use Airbnb as our source of data and tested customer reviews and other variables within the business to determine
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ebc3a7ad2bddb68108f361ca5833d2a
https://doi.org/10.14738/assrj.73.8017
https://doi.org/10.14738/assrj.73.8017
Publikováno v:
Advances in Social Sciences Research Journal. 7:358-366
This paper considers the importance of online reviews and their effects on different parameters of a business’ product or service. We use Airbnb as our source of data and tested customer reviews and other variables within the business to determine
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::888a1a5989c4b304dfd96508d99faa92
https://doi.org/10.14738/assrj.71.7676
https://doi.org/10.14738/assrj.71.7676
Autor:
Elizabeth Borseti, Paul D. Berger
In this paper, we examine the dataset representing bus breakdowns and delays in the New York public school system. We analyze several measures involving the companies involved in delays, the season/date of the delays, the causes of the delays and oth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fcde144497921aa1f26954b0ed0ee7ca
Autor:
Manasi Shinde, Paul D. Berger
Publikováno v:
Journal of Marketing Management (JMM). 8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65510dd7903e0463aad7a18b81c94cd7
https://doi.org/10.15640/jmm.v8n1a1
https://doi.org/10.15640/jmm.v8n1a1
HOW LOUDNESS, SONG NEGATIVITY AND PLAYLIST PERSONALIZATION CAN INCREASE SPOTIFY’S CUSTOMER RETENTION
Autor:
Tim Kennelly, Paul D. Berger
Publikováno v:
EPH - International Journal of Business & Management Science. 4:23-31
In this paper, we consider the music streaming service provider, Spotify. We consider 14 attributes of a song (13 of which provided by Spotify, mostly subjective, a few objective) and analyze the relationship between these 14 attributes/ "variables"
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bcda93debc0969e12927feae21ee6678
https://doi.org/10.53555/eijbms.v4i1.63
https://doi.org/10.53555/eijbms.v4i1.63
Publikováno v:
International Journal of Research -GRANTHAALAYAH. 6:1-12
This paper considers the relationship between various social-media activities of a company/brand and its sales. We use quarterly revenue data of 13 retail-food brands, over 4 quarters, as our dependent variable. We use 6 independent variables involvi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d059297966aa68304b428d33b73d5f4a
https://doi.org/10.29121/granthaalayah.v6.i2.2018.1535
https://doi.org/10.29121/granthaalayah.v6.i2.2018.1535
Autor:
Tanya A. Masciantonio, Paul D. Berger
Publikováno v:
Journal of Social Economics Research. 5:1-9
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::793c8fc542effaff88290e43c4f3ce77
https://doi.org/10.18488/journal.35.2018.51.1.9
https://doi.org/10.18488/journal.35.2018.51.1.9
Autor:
Diana B. Kontsevaia, Paul D. Berger
Publikováno v:
International Journal of Business, Economics and Management. 4:112-123
This paper explores the determining of which factors/variables, and the optimal levels of these factors that lead toward successful online posts in a B2B context. Using real data from a software development company’s official social media outlets,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d645571e24a39001c4a9aa26c2988d21
https://doi.org/10.18488/journal.62.2017.46.112.123
https://doi.org/10.18488/journal.62.2017.46.112.123
Autor:
Paul D. Berger
Publikováno v:
Advances in Social Sciences Research Journal. 6
Our paper focuses on studying drivers of individual drug user relapse as well as broader systematic drug use patterns across states in the United States of America. For this study, two datasets were used; the first is a subset of the survey results f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a6716b6399cfd1fdeef9642ff6f601e
https://doi.org/10.14738/assrj.65.6580
https://doi.org/10.14738/assrj.65.6580