Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Paul C.Y. Liu"'
Publikováno v:
Industrial Marketing Management. 96:1-17
This study aims to explore the development of business relationships from an interactional perspective, which challenges the conventional time-based view in Western contexts. Twenty in-depth interviews with Chinese SME managers reveal the uniqueness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::442725609dd4d23fa5da7dcad3c77048
https://doi.org/10.1016/j.indmarman.2021.04.008
https://doi.org/10.1016/j.indmarman.2021.04.008
Publikováno v:
International Marketing Review; 2024, Vol. 41 Issue 5, p856-871, 16p