The Animosity Transfer Process

Autor: Robert Angell, Ben Marder, Matthew Gorton, Antonia Erz, Paul Andrew Bottomley

Publikováno v: Angell, R, Bottomley, P, Gorton, M, Marder, B & Erz, A 2021, ' The animosity transfer process : Consumer denigration of foreign sponsors and testing potential mitigation strategies ', International Marketing Review . https://doi.org/10.1108/IMR-01-2021-0006

PurposeSponsorships involving foreign brands are ubiquitous, but those involving a company from an animosity-evoking country can adversely affect rather than enhance domestic consumers' attitude towards the brand. This paper explains the mechanisms b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2757f6eca14bca001befc066be6f9fc4
https://doi.org/10.1108/IMR-01-2021-0006

Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect

Autor: Maria Logkizidou, Robert Angell, Heiner Evanschitzky, Paul Andrew Bottomley

Publikováno v: Logkizidou, M, Bottomley, P, Angell, R & Evanschitzky, H 2018, ' Why Museological Merchandise Displays Enhance Luxury Product Evaluations : An Extended Art Infusion Effect ', Journal of Retailing, vol. 95, no. 1, pp. 67-82 . https://doi.org/10.1016/j.jretai.2018.11.001

As retailers are increasingly turning to museum and art gallery inspired techniques for displaying luxury products (museological display formats), we investigate whether such staging elicits more favorable product evaluations. Providing an extension

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19fe4b3498c3cac2168f260db745aed2
https://doi.org/10.1016/j.jretai.2018.11.001

Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships

Autor: Ružica Brečić, Paul Andrew Bottomley, Maria Logkizidou, Robert Angell, Jelena Filipović, John White, Matthew Gorton

Research question: While cross-border sport sponsorships are widespread, such partnerships introduce a notable complication – consumers in one country may dislike the sponsor’s country of origin (COO). This raises the question as to whether animo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0a131b10d910971362fb6e22cec58f0
https://doi.org/10.1080/16184742.2020.1765828

News you can use! Evaluating the effectiveness of newsjacking based content on social media

Autor: Ben Marder, Robert Angell, John White, Matthew Gorton, Paul Andrew Bottomley, Shikhar Bhaskar

Publikováno v: Angell, R, Gorton, M, Bottomley, P, Marder, B, Bhaskar, S & White, J 2019, ' News you can use! Evaluating the effectiveness of newsjacking based content on social media ', Information Technology and People .

Purpose Newsjacking (real-time deployment of news stories in communications) is now ubiquitous for brands using social media. Despite its pervasiveness, little analysis of its effectiveness exists. The purpose of this paper is to test if newsjacking

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a06366d0b6e16229289290b9e44b6cd
https://www.pure.ed.ac.uk/ws/files/109718751/AngellEtalITP2019NewsYouCanUse.pdf

The Impact of Transformational Leadership on Organizational Citizenship Behaviours: The Contingent Role of Public Service Motivation

Autor: Filadelfo León-Cázares, Ahmed Mostafa, Paul Andrew Bottomley, Julian Seymour Gould-Williams

Publikováno v: British Journal of Management. 27:390-405

This paper examines whether the relationship between transformational leadership and organisational citizenship behaviours is contingent on public service motivation (PSM). We propose that PSM may reduce followers’ reliance on the motivational beha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b7b87719203ce0ff9e6e0f0bd03e87f7
https://doi.org/10.1111/1467-8551.12108