Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Patson Chawuruka"'
Autor:
Patson Chawuruka, Maxwell Agabu Phiri
Publikováno v:
Corporate Governance and Organizational Behavior Review. 6:168-184
This paper sought to establish the vital issues that should be addressed to work on a national image. The country image is significant as it supports attracting foreign direct investment, tourists, foreign students, and expatriate workers who might b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2df2c00ac31c8328208fd11383c3f603
https://doi.org/10.22495/cgobrv6i4p16
https://doi.org/10.22495/cgobrv6i4p16
Autor:
Patson Chawuruka, Maxwell Agabu Phiri
Publikováno v:
Corporate Governance and Organizational Behavior Review. 6:284-294
The purpose of this paper was to develop and compute the global marketing strategy performance index (GMSPI) to measure the performance of multinational corporations from Zimbabwe. The GMSPI is a compound statistic that measures the superior performa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce65edd746f2901d3b67867ef03d79d6
https://doi.org/10.22495/cgobrv6i4sip9
https://doi.org/10.22495/cgobrv6i4sip9