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pro vyhledávání: '"Patruta Teodor"'
Autor:
Patruta Teodor
Publikováno v:
Sport şi Societate, Vol 14, Iss Special Issue, Pp 236-247 (2014)
Specialist task in marketing communications is different in the case of promotion of products/services that require a high level of consumer involvement in the decision-making process of buying if that consumer involvement is low. In the first case,
Externí odkaz:
https://doaj.org/article/afb4b8cdb5ab4c5ba575c59af7a967b5
