Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Patrick Vesel"'
Autor:
Patrick Vesel
Publikováno v:
AS: Andragoška Spoznanja, Vol 13, Iss 4 (2006)
Termin notranjega trženja je bil izpeljan iz pojmovanja t. i. notranjega trga zaposlenih in potreb tržnikov po tem, da najprej na strani zaposlenih zagotovijo razumevanje trženjskih programov, ki so namenjeni doseganju porabnikov. Gre torej za apl
Externí odkaz:
https://doaj.org/article/2593bc7519bc45f5827ece8381e5b2e4
Autor:
Patrick Vesel, Vesna Žabkar
Publikováno v:
AS: Andragoška Spoznanja, Vol 10, Iss 4 (2004)
Slovenski trg seminarjev in delavnic lahko oznacimo kat trg v stopnji zrelosti, na katerem je prisotna visoka stopnja konkurence; uspesno poslovanje na taksnem trgu je nedvomno velik poslovni izziv, pomen uCinkovitega in uspesnega trzenja pa igra pri
Externí odkaz:
https://doaj.org/article/97e8e6ddb7d54db5be22e5da8a4d5198
Publikováno v:
International Journal of Services Technology and Management. 26:455
This study investigates the influence of interaction frequency between service providers and business-to-business (B2B) buyers on buyer satisfaction, taking into account technological services of varying degrees of complexity. Simply put, interaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::44a1005f9e0c91816a5ddb89dd3c1982
https://doi.org/10.1504/ijstm.2020.110368
https://doi.org/10.1504/ijstm.2020.110368
Autor:
Patrick Vesel, Vesna Zabkar
Publikováno v:
European Journal of Marketing. 44:1334-1365
PurposeThe purpose of the article is to investigate relationship quality in retail relationships as influenced by its antecedents (loyalty programme quality and personal interaction quality) and resulting in customer loyalty to the retailer. The focu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3a749d0b3657218d10f213783ccdd09
https://doi.org/10.1108/03090561011062871
https://doi.org/10.1108/03090561011062871
Autor:
Vesna Zabkar, Patrick Vesel
Publikováno v:
Managing Service Quality: An International Journal. 20:213-235
PurposeAfter almost a decade of relationship quality studies in the retail industry, high consensus exists regarding the dimensions that define the construct. Disregarding epistemological depth of the concept of commitment, however, has led only to i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a38ccc25e7c0d43a87d60d748383228f
https://doi.org/10.1108/09604521011041952
https://doi.org/10.1108/09604521011041952
Autor:
Vesna Zabkar, Patrick Vesel
Publikováno v:
Journal of Retailing and Consumer Services. 16:396-406
The focus of this study is the determinants of customer loyalty among members of retail loyalty programs. With data collected from a DIY loyalty program in a Central European country (a preliminary sample of 116 club members and a representative samp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4cd37833f003f9ccde436742f2e88f41
https://doi.org/10.1016/j.jretconser.2009.05.002
https://doi.org/10.1016/j.jretconser.2009.05.002
Autor:
Patrick Vesel
Publikováno v:
AS: Andragoška Spoznanja, Vol 13, Iss 4, Pp 60-69 (2006)
The internal marketing term was originally derived from the needs of marketers for appropriate comprehension and understanding of marketing programs for the final customer within so-called internal market of employees. It is thus the application of m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::9aedf690f366ae9b491bc4517bd0e219
http://revije.ff.uni-lj.si/AndragoskaSpoznanja/article/view/4842
http://revije.ff.uni-lj.si/AndragoskaSpoznanja/article/view/4842
Publikováno v:
Service Management ISBN: 9781461415534
Dependent as they are on repeat business from customers, the awareness of a potentially continuing relationship between a seller and a buyer is of paramount importance to retailers. For this reason, it is not just the quality of goods and services be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1f1b6823a92efadf1606e11fe016a3a
https://doi.org/10.1007/978-1-4614-1554-1_8
https://doi.org/10.1007/978-1-4614-1554-1_8
Autor:
Judith Volmer, Stefan Meinzer, Joachim Hornegger, Patrick Vesel, Johannes Kornhuber, Björn M. Eskofier, Johann Prenninger
Publikováno v:
Service Business. 10(4):651-685
This study is based on the case of BMW, and aims to improve the determination of perceived consumer satisfaction in the automotive industry by transferring existing knowledge from the health care sector. A literature analysis of the health care secto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a36d86734479cbcb4221aced24830f1