Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Patrick T. Vargas"'
Publikováno v:
Journal of Interactive Advertising. 20:289-302
Social media affords users the ability to control how they present themselves to their audience. People generally choose to show an ideal self-image on social media. However, this may be dependent ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a736af55621e5f5cc13356468ecabe4
https://doi.org/10.1080/15252019.2020.1841048
https://doi.org/10.1080/15252019.2020.1841048
Publikováno v:
Journal of Current Issues & Research in Advertising. 42:83-101
Four studies examined the perceived persuasiveness of pro-and anti-health messages among Koreans and Americans. Results indicated that the perceived effectiveness of messages in the two countries d...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::712b384fe51e4a9f0ed86495b0e44850
https://doi.org/10.1080/10641734.2019.1706211
https://doi.org/10.1080/10641734.2019.1706211
Publikováno v:
Psychology & Marketing. 36:989-1002
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::213529c2b32c2e30192429002540151f
https://doi.org/10.1002/mar.21250
https://doi.org/10.1002/mar.21250
Publikováno v:
European Journal of Marketing. 53:279-298
Purpose The purpose of this paper is to investigate consumers’ evaluation of non-focal overlay images appearing closer than the focal point (e.g. a transparent brand logo appearing in front of an online news article). Design/methodology/approach Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c016fcc4a9628839683c9821a9bc589
https://doi.org/10.1108/ejm-06-2017-0364
https://doi.org/10.1108/ejm-06-2017-0364
Autor:
Patrick T. Vargas, Gunwoo Yoon
Publikováno v:
Journal of Consumer Psychology. 28:682-688
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32bf3be07ea52af2f3fef8433adc6336
https://doi.org/10.1002/jcpy.1048
https://doi.org/10.1002/jcpy.1048
Publikováno v:
Journal of Advertising. 46:101-114
Experiments are conducted to help establish cause-and-effect relationships, and they can be powerful tools for doing so. We review fundamental concepts for conducting experimental advertising research. Good experimental research involves careful cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fffea33a59accdd0227c0b3399aa7db
https://doi.org/10.1080/00913367.2017.1281779
https://doi.org/10.1080/00913367.2017.1281779
Publikováno v:
International marketing review, 36(5), 726-747. Emerald
PurposeAn unconscious concern regarding one’s inevitable death, known as mortality salience, may affect consumers’ brand choices in the aftermath of disastrous events, such as earthquakes. The purpose of this paper is to examine the role of self-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54efb2cbaa22fc7608ae3bc58093f8fe
https://research.utwente.nl/en/publications/679a547f-f8e2-4973-a698-68c0a378fa2d
https://research.utwente.nl/en/publications/679a547f-f8e2-4973-a698-68c0a378fa2d
Advertising researchers and practitioners are increasingly using social media analytics (SMA), but focused overviews that explain how to use various SMA techniques are scarce. We focus on how resea...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::501af2a99c1e0d427ed0ed1fefa21fdc
Publikováno v:
Race and Social Problems. 8:160-170
Racial disparities in the US criminal justice system (CJS) have been extensively documented in scholarly work. Critical race scholars have suggested that color-blind racial attitudes inform the set of beliefs that CJS practitioners use in decision ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2eda1ab871775f7b08c640277a63ad50
https://doi.org/10.1007/s12552-016-9170-0
https://doi.org/10.1007/s12552-016-9170-0
Autor:
Gunwoo Yoon, Patrick T. Vargas
Publikováno v:
Asiascape: Digital Asia. 3:79-96
In the present research we argue that avatars, as identity containers, can mirror people’s self-concepts. Research in cultural psychology suggests that East Asians tend to be more tolerant of contradictions and that they more easily adjust their se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a64b9033aa18de7afbf62bdea0f25b4f
https://doi.org/10.1163/22142312-12340049
https://doi.org/10.1163/22142312-12340049