Scent marketing: linking the scent congruence with brand image

Autor: Anil Bilgihan, Bruno Daucé, Karim Errajaa, Patrick Legohérel

Publikováno v: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management, Emerald, 2021, 33 (2), pp.402-427. ⟨10.1108/IJCHM-06-2020-0637⟩

Purpose The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place. Design/methodology/approach Using a factorial design (i.e. scent congruent with

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::de292f479b9c70d4613d57cf61ed11bc
https://doi.org/10.1108/ijchm-06-2020-0637

Consumer reactions to olfactory congruence with brand image

Autor: Bruno Daucé, Patrick Legohérel, Karim Errajaa

Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2020, 52, pp.101898. ⟨10.1016/j.jretconser.2019.101898⟩

Store managers tend to select odors based upon their pleasing nature without taking into account the notion of congruence between the odor and the brand image. Studies have explored the effects of odors, but little attention has been paid to olfactor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e000ef326a02af1e33c284e413fd00b
https://hal.univ-angers.fr/hal-02395979

Customer relationship management

Autor: Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

Publikováno v: Marketing for Tourism and Hospitality ISBN: 9781315651026

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::08724ba0c8ca2e026f0809559cac8ac9
https://doi.org/10.4324/9781315651026-37

Technology and marketing

Autor: Patrick Legohérel, Alan Fyall, Isabelle Frochot, Youcheng Wang

Publikováno v: Marketing for Tourism and Hospitality ISBN: 9781315651026
Marketing for Tourism and Hospitality

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6c4c3bd828c106860d643769904a6af9
https://doi.org/10.4324/9781315651026-9

Marketing strategy

Autor: Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

Publikováno v: Marketing for Tourism and Hospitality ISBN: 9781315651026

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f72c1a39d5e4d7be329382eeee205c84
https://doi.org/10.4324/9781315651026-23