Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Patrick J. Kirschling"'
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
Seven products which achieved the commodity-to-brand transition were analyzed -for strategic and tactical factors related to product and brand position. Differentiating mix elements are presented to aid marketers of consumer durables and non-durables
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81a631da31d98a886a7394c7efda7147
https://doi.org/10.1007/978-3-319-17046-6_98
https://doi.org/10.1007/978-3-319-17046-6_98
Publikováno v:
Journal of Food Products Marketing. 5:73-86
Most firms that offer consumer direct programs (a.k.a. home grocery shopping, home grocery delivery, offpremise grocery shopping) want DIWKS' households as regular customers, like those who have teenage boys who wolf down pounds of hamburger, gallons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cad8a4a34e0a838ec9a95f3ac44c6af9
https://doi.org/10.1300/j038v05n02_05
https://doi.org/10.1300/j038v05n02_05
Publikováno v:
Journal of Food Products Marketing. 4:1-8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd32d9a7efe0aec2b7b2d3bc7f234ff6
https://doi.org/10.1300/j038v04n03_01
https://doi.org/10.1300/j038v04n03_01
Publikováno v:
Journal of the Northeastern Agricultural Economics Council. 3:56-68
The principal sales outlet for floral products has traditionally been the retail florist shop. Florist shops have performed many market functions including arranging, delivery, information, and credit. The sale of flowers through mass outlets started
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ac9ba9fbeeb0308ecde6d5bbd372aa9
https://doi.org/10.1017/s0163548400000789
https://doi.org/10.1017/s0163548400000789
Autor:
Kirschling, Patrick J.1, Linneman, Robert E.1
Publikováno v:
Journal of Food Products Marketing. Dec1997, Vol. 4 Issue 3, p1-8. 8p.
Autor:
Boatwright, Peter, Nunes, Joseph C.
Publikováno v:
Journal of Marketing. Jul2001, Vol. 65 Issue 3, p50-63. 14p. 2 Charts, 4 Graphs.
Autor:
Linneman, Robert E.1, Kirschling, Patrick J.1
Publikováno v:
Journal of Food Products Marketing. Mar1999, Vol. 5 Issue 2, p73-86. 14p.
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference; 2015, pi-xxiii, 23p
Publikováno v:
Progressive Grocer. Jul97, Vol. 76 Issue 7, p88. 2p. 1 Color Photograph.
Publikováno v:
Progressive Grocer. Sep99, Vol. 78 Issue 9, p63. 1p.