Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Patrick Fennell"'
Autor:
Simbarashe Pasirayi, Patrick Fennell
Publikováno v:
Journal of Business Research. 123:355-366
Technological advancements have made it easier for firms to bypass traditional distribution networks and establish subscription-based direct-to-consumer (SBDTC) channels. Despite their growing popularity, little is known about the effectiveness of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a267bd8787b6a9152f23d3a03057bd3
https://doi.org/10.1016/j.jbusres.2020.09.067
https://doi.org/10.1016/j.jbusres.2020.09.067
Publikováno v:
Journal of Business Research. 110:464-473
In the cause-related marketing (CM) literature, transparent communication of donation amounts (e.g., monetary donation quantifiers) has been shown to positively impact the effectiveness of CM campaigns. In practice, however, many firms communicate th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53ee4e2e7fd130223a912e174ff3e9ea
https://doi.org/10.1016/j.jbusres.2020.02.017
https://doi.org/10.1016/j.jbusres.2020.02.017
Autor:
Patrick Fennell, McDowell Porter, Matthew M. Lastner, Dan Hamilton Rice, Judith Anne Garretson Folse
Publikováno v:
Psychology & Marketing. 36:700-715
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9586cbbd740af58c2c60244e5cee8ce1
https://doi.org/10.1002/mar.21206
https://doi.org/10.1002/mar.21206
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Prior research has shown that attributional judgments about the cause of a service failure are linked to post-consumption activities and intentions (Richins 1983). Specifically, these judgments are related to opinions about redress. Consumers feel mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5eca4d50a56af98825d70f144cf6f84c
https://doi.org/10.1007/978-3-030-39165-2_90
https://doi.org/10.1007/978-3-030-39165-2_90
Publikováno v:
Journal of Business Research. 69:4278-4286
This research builds upon a service recovery framework, providing new perspectives on the role of two discrete, positive emotions – gratitude and pride – in process-oriented service failure and service recovery encounters. Specifically, this rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e58f31a4449c77d84677b74193898c8
https://doi.org/10.1016/j.jbusres.2016.04.002
https://doi.org/10.1016/j.jbusres.2016.04.002
Publikováno v:
Journal of Business Research. 69:2634-2640
Price discrimination fairness research demonstrates that the level of familiarity consumers have with a price discrimination tactic influences their fairness judgments. In this paper, the authors empirically demonstrate that these findings are not un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::291abb8caa6264db86da4a53bbd81768
https://doi.org/10.1016/j.jbusres.2016.04.020
https://doi.org/10.1016/j.jbusres.2016.04.020
Autor:
McDowell PorterIII, Patrick Fennell, Matthew M. Lastner, Judith Anne Garretson Folse, Dan Hamilton Rice
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
The proliferation of social media has made it easier than ever for customers to compare the prices they have paid for products and services, in addition to how they come across “deals.” Price fairness judgments have been shown to be influenced by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::753bcd8739694d06228b8767b89474a3
https://doi.org/10.1007/978-3-319-99181-8_152
https://doi.org/10.1007/978-3-319-99181-8_152
Autor:
Chatt Pongpatipat, Patrick Fennell
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Product reviews are an essential prepurchase proxy for customers to evaluate anticipated consumption experiences (Chatterjee 2001; Herr et al. 1991). Academic research has investigated the influence of product reviews on perceived quality and purchas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83cd0a746fd184b1befd427a6789ed79
https://doi.org/10.1007/978-3-319-45596-9_135
https://doi.org/10.1007/978-3-319-45596-9_135
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Recent research has shown that effort can influence consumers’ judgments of fairness (Darke and Dahl 2003) and deservingness (Reczek et al. 2014). Popular press provides evidence that consumers are willing to expend effort to get better prices, suc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c8a95461665313e12671c6bf73b8a156
https://doi.org/10.1007/978-3-319-45596-9_92
https://doi.org/10.1007/978-3-319-45596-9_92
Autor:
Patrick Fennell, Stephanie M. Mangus
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Sales promotions are an important strategic tool for firms wishing to increase sales, attract new customers, or retain existing customers. The proliferation of customer relationship management systems has allowed firms to more easily implement referr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::402670bf43f1f2aea614af5cd372b8eb
https://doi.org/10.1007/978-3-319-26647-3_204
https://doi.org/10.1007/978-3-319-26647-3_204