Zobrazeno 1 - 10
of 491
pro vyhledávání: '"Patrick De Pelsmacker"'
Autor:
Wim Janssens, Patrick De Pelsmacker
Publikováno v:
Psychologica Belgica, Vol 47, Iss 3, Pp 173-193 (2007)
The impact was investigated of the intensity of a fear appeal, the valence of the medium context, and the individuals' trait anxiety and personal relevance on the responses of 197 individuals to anti-speeding advertisements. A high level of fear attr
Externí odkaz:
https://doaj.org/article/792bef41a0ee43c2aadc4f071c972ccc
Publikováno v:
Psychologica Belgica, Vol 45, Iss 4, Pp 217-239 (2005)
The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behaviour relationships often found in green consumer behaviour research. Therefore, not only explicit but also implicit attitudes
Externí odkaz:
https://doaj.org/article/9c79c6c80bd44581a64a414fa24c6d74
Publikováno v:
Healthcare, Vol 5, Iss 4, p 65 (2017)
In order to activate women to participate in breast cancer screening programs, a good understanding is needed of the personal characteristics that influence how women can be activated to search for more information, consult friends and doctors, and p
Externí odkaz:
https://doaj.org/article/0151e37f4a694ad4a95d56ae49183c59
Publikováno v:
Healthcare, Vol 5, Iss 2, p 27 (2017)
Through early diagnosis of symptoms, the Alzheimer’s disease process can be decelerated. The main concern is to encourage the population at risk to take responsible actions at the earliest stage of the onset of the disease. Persuasive communication
Externí odkaz:
https://doaj.org/article/d625b91848304b17a5c22b84889dde1a
Autor:
Patrick De Pelsmacker
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 16, Iss 3 (2013)
Editors: Ludo Cuyvers and Wilma Viviers. ISBN 978-0-9870096-3-0. Pages: 276. Format:Softcover. Sun Press: +27 (0)21 808 3942. To order: www.sun-e-shop.co.za. Price: R 180.00(online) and R 285.00 (hard copy)
Externí odkaz:
https://doaj.org/article/3a5a93e4e9444a0180b82d3bb428754e
Publikováno v:
Electronic commerce research and applications
Electronic Commerce Research and Applications, 55:101183, 1-18. Elsevier
Electronic Commerce Research and Applications, 55:101183, 1-18. Elsevier
On social networking sites, consumers disclose information about themselves that advertisers use to personalize advertisements. The underlying assumption is that personalized advertisements are more persuasive. However, it is not clear to what extent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3c7465c066a94c357db6bf1b5dbc96a6
https://doi.org/10.1016/j.elerap.2022.101183
https://doi.org/10.1016/j.elerap.2022.101183
Publikováno v:
Journal of service management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c74e50331d5312f5c608ac041fc7c954
https://doi.org/10.1108/josm-07-2022-489
https://doi.org/10.1108/josm-07-2022-489
Publikováno v:
International Journal of Advertising. Taylor & Francis Ltd
International journal of advertising
International journal of advertising
Social media are increasingly popular for delivering branded content to consumers worldwide. A central task for researchers is to understand what consumer brand-related motivations and brand appeals drive consumer engagement and benefitbrand outcomes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6addfb74828816704f4ebe45a6d178eb
http://www.scopus.com/inward/record.url?scp=85160944597&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85160944597&partnerID=8YFLogxK
Publikováno v:
Lopes, A I, Dens, N, Pelsmacker, P D & Malthouse, E C 2023, ' Managerial response strategies to eWOM : A framework and research agenda for webcare ', Tourism Management, vol. 98, 104739, pp. 1-18 . https://doi.org/10.1016/j.tourman.2023.104739
Tourism Management, 98:104739, 1-18. Elsevier Limited
Tourism management
Tourism Management, 98:104739, 1-18. Elsevier Limited
Tourism management
Managers increasingly address client feedback online, a practice known as webcare. Based on a systematic literature review on webcare, we provide a framework that aims to identify potential generalizations, discuss possible explanations for inconsist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2f8af34dd4b88f914b58de23f574ee8
https://doi.org/10.1016/j.tourman.2023.104739
https://doi.org/10.1016/j.tourman.2023.104739
Publikováno v:
International journal of advertising
This special issue celebrates the 40th anniversary of the International Journal of Advertising. Nineteen articles from prominent authors cover advertising topics and look at the past, present and most importantly, the future of advertising research,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c490394601b8701cd8d445546c6e6ba8
https://hdl.handle.net/10067/1909280151162165141
https://hdl.handle.net/10067/1909280151162165141