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pro vyhledávání: '"Patrick Blaha"'
Publikováno v:
Event Management. 27:107-125
Studies looking at how millions of people attending exhibition events evaluate these events have identified many event characteristics. Using Means–End Chain Theory we categorize them into an overarching inputs–processes–outputs–outcomes mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f000d9fc8b699c75673449226029467
https://doi.org/10.3727/152599522x16419948695044
https://doi.org/10.3727/152599522x16419948695044
