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Service Management ISBN: 9781461415534
Dependent as they are on repeat business from customers, the awareness of a potentially continuing relationship between a seller and a buyer is of paramount importance to retailers. For this reason, it is not just the quality of goods and services be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1f1b6823a92efadf1606e11fe016a3a
https://doi.org/10.1007/978-1-4614-1554-1_8
https://doi.org/10.1007/978-1-4614-1554-1_8
Autor:
Jay Kandampully
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Ma