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Autor:
Eduardo Pinheiro Gondim de Vasconcellos, Marcos Alberto Castelhano Bruno, Liliana Vasconcellos-Guedes, Rendrik Franco, Luís Fernando Ascenção Guedes, Patricia Yumi Maeda
Publikováno v:
Managing Consumer Services ISBN: 9783319042886
This book is mainly focused on the need to combine theater driven and factory driven organisations. It says how to involve customers to design the service process. In this sense, it is mainly related to the innovation in service processes. This chapt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b67496048472d07696b37cf3f959502e
https://doi.org/10.1007/978-3-319-04289-3_11
https://doi.org/10.1007/978-3-319-04289-3_11