Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Patricia Sanmiguel"'
Autor:
Teresa Sadaba, Patricia Sanmiguel
Publikováno v:
La Revista Icono 14, Vol 22, Iss 1 (2024)
La investigación sobre el marketing de influencers (IM) destaca los beneficios de los influencer para las marcas en términos de visibilidad, compromiso y ventas. No obstante, estudios en el campo de la psicología y de la salud señalan algunos com
Externí odkaz:
https://doaj.org/article/8f6b30934bbf4734904261bf2fd3beb6
Autor:
Lorenzo Cantoni, Francesca Cominelli, Nadzeya Kalbaska, Michela Ornati, Teresa Sádaba, Patricia SanMiguel
Publikováno v:
Studies in Communication Sciences, Vol 20, Iss 1, Pp 121-125 (2020)
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose colla
Externí odkaz:
https://doaj.org/article/0356f266eaee4324be520222fc8af402
Publikováno v:
Studies in Communication Sciences, Vol 18, Iss 2, Pp 439-460 (2019)
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its
Externí odkaz:
https://doaj.org/article/06b133a0385c4052b56b8a0f5a546fa4
Publikováno v:
Journal of Global Fashion Marketing. :1-16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf9584fb90035032af7f2184ccf8ff54
https://doi.org/10.1080/20932685.2023.2183876
https://doi.org/10.1080/20932685.2023.2183876
Autor:
Felipe Garrido, Alexandra Alvarez, Juan Luis González-Caballero, Pilar Garcia, Beatriz Couso, Isabel Iriso, Maria Merino, Genny Raffaeli, Patricia Sanmiguel, Cristina Arribas, Alex Vacaroaia, Giacomo Cavallaro
Publikováno v:
International Journal of Environmental Research and Public Health
Volume 20
Issue 3
Pages: 2426
Volume 20
Issue 3
Pages: 2426
There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::301749ba7e49e6a5fb483aefcaa76639
Autor:
Carmen Azpurgua, Patricia SanMiguel, Pedro Mir, Teresa Sádaba, Isem Fashion Business School-Universidad de Navarra
Publikováno v:
Global Fashion Management Conference. :262-265
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb58a1b14055cacea4014aea0fd452a6
https://doi.org/10.15444/gfmc2021.04.04.02
https://doi.org/10.15444/gfmc2021.04.04.02
Autor:
Michela Ornati, Lorenzo Cantoni, Nadzeya Kalbaska, Francesca Cominelli, Patricia SanMiguel, Teresa Sádaba
Publikováno v:
Studies in Communication Sciences, Vol 20, Iss 1, Pp 121-125 (2020)
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose colla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::13f81d65cfd92c60d9f4b6f89b15e77a
https://doaj.org/article/0356f266eaee4324be520222fc8af402
https://doaj.org/article/0356f266eaee4324be520222fc8af402
Publikováno v:
Global Fashion Management Conference. 2019:753-756
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c26856d95f4d1833527a0a666e620063
https://doi.org/10.15444/gfmc2019.07.05.01
https://doi.org/10.15444/gfmc2019.07.05.01
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challengin
Autor:
Teresa Sádaba, Patricia SanMiguel
Publikováno v:
HCI in Business, Government and Organizations ISBN: 9783030503406
HCI (24)
HCI (24)
This paper analyzes how consumers are interacting with brands in the new digital context. The question research is if there is any homogenization of user behavior when dealing with brands in the e-commerce or not. The paper study Digital User Behavio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a5a2be60e41709cb8398358f1d2a534
https://doi.org/10.1007/978-3-030-50341-3_39
https://doi.org/10.1007/978-3-030-50341-3_39