Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Patricia Knowles"'
Autor:
Patricia Knowles, Roger Gomes
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 21:384-406
An important concern for many nonprofits is their major gift (MG) fundraising. Major gifts comprise substantial percentages of a nonprofit's annual budget, but to date there has not been any available stand‐alone, data‐driven, encompassing, nonpr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99027a585eec58a69802575c3f80573c
https://doi.org/10.1080/10495140802662580
https://doi.org/10.1080/10495140802662580
Autor:
Peter J. Hannan, Anne Freeman, Robert W. Haley, Ronald G. Victor, Joseph E. Ravenell, Patricia Knowles, Joy S. Storm, David Leonard, Deepa Bhat, Moiz M. Shafiq
Publikováno v:
American Heart Journal. 157:30-36
Barbershops constitute potential sites for community health promotion programs targeting hypertension (HTN) in African American men but such programs previously have not been formally evaluated.A randomized trial (ClinicalTrials.gov no. NCT00325533)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c891aec38e4aade5c1a80fa0992ab983
https://doi.org/10.1016/j.ahj.2008.08.018
https://doi.org/10.1016/j.ahj.2008.08.018
Autor:
Jason S. Reingold, Ronald G. Victor, Patricia Knowles, Premere Knowles, Keith C. Ferdinand, Chibuike Okoro, Anne Freeman, Erica Ruger, Ruth P. Wilson, Paul L. Hess, Jennifer Jones, Stacey Kim, David Leonard, Ore Ogunji, Robert W. Haley, Jamie Raju, Sharonda Clark, Melissa A. Fellman, Joseph E. Ravenell
Publikováno v:
Hypertension. 49:1040-1046
Barbershops constitute potential sites for community health promotion programs targeting hypertension (HTN) in black men, but such programs have not been evaluated previously. Here we conducted 2 nonrandomized feasibility studies to determine whether
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5f42fd8642d2ed3bc193c34bfcef1c73
https://doi.org/10.1161/hypertensionaha.106.080432
https://doi.org/10.1161/hypertensionaha.106.080432
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
A study was conducted to investigate the effect that mood has upon price sensitivity. Eighty-four subjects were induced into one of three moods (positive, neutral, or negative), 72 hours after they were exposed to five fictitious advertisements. Ques
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d68b53ff8f5053b6dc7433d5ef015d4c
https://doi.org/10.1007/978-3-319-17049-7_54
https://doi.org/10.1007/978-3-319-17049-7_54
Autor:
Patricia Knowles, Roger Gomes
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
Application of traditional portfolio methods to nonprofit marketing situations is difficult, to say the least. For the most part, they require detailed market share, market strength, market growth, market attractiveness, and/or cost and profit accoun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b92ecec9196bdf1996e47d22f2109d4
https://doi.org/10.1007/978-3-319-13141-2_50
https://doi.org/10.1007/978-3-319-13141-2_50
Autor:
Roger Gomes, Patricia Knowles
Publikováno v:
Journal of Business-to-Business Marketing. 11:83-101
While there is a great deal of information in the literature linking purchasing personnel with both supply side and distribution side transactions, there is little evidence of their involvement in setting the design and strategic objectives of their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd862f0c6503128df32379f11c12e9b8
https://doi.org/10.1300/j033v11n01_06
https://doi.org/10.1300/j033v11n01_06
Autor:
Roger Gomes, Patricia Knowles
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 9:215-245
SUMMARY The world of Internet applications is expanding faster than many academics and other professionals can follow. Although it is extremely challenging to provide a helpful review of such quickly changing issues, particularly those relating to lo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8e32a57398c38acf05b6260fba128c5
https://doi.org/10.1300/j054v09n01_14
https://doi.org/10.1300/j054v09n01_14
Autor:
Patricia Knowles, Roger Gomes
Publikováno v:
Marketing Education Review. 10:49-58
In this paper, the authors note that capstone and graduate case pedagogy often leads to negative tension in the classroom. To reduce the problem a trust-building, risk-reducing strategy is suggested to decrease tension and increase the students’ in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9b6e8b355bd88eccc77ec86f534a54d
https://doi.org/10.1080/10528008.2000.11488710
https://doi.org/10.1080/10528008.2000.11488710
Autor:
Roger Gomes, Patricia Knowles
Publikováno v:
Journal of Marketing Education. 21:164-174
Using qualitative and quantitative research methods, the leadership style of a department chair in a marketing department that underwent a transformation in collegiality and research productivity is investigated. The leader™s unique leadership styl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe71873809b6963aaa66a950ea10ea1d
https://doi.org/10.1177/0273475399213002
https://doi.org/10.1177/0273475399213002