Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Patricia A. Snelson"'
Publikováno v:
Research Technology Management, 1989 Mar 01. 32(2), 47-48.
Externí odkaz:
https://www.jstor.org/stable/24124703
Autor:
Patricia A. Snelson, F. Axel Johne
Publikováno v:
Industrial Marketing Management. 18:113-124
On the basis of an empirical study of large U.S. and U.K. firms, it is shown that product modification and updating (old product development) needs to be managed differently from the development of completely new products. Two groups of firms are com
Autor:
Patricia A. Snelson, F. Axel Johne
Publikováno v:
Journal of Product Innovation Management. 5:114-128
In today's increasingly competitive climate, more and more managers are having to update themselves on the range of factors that determine product innovation success. Such successes can be measured at the project (product) level or at the program lev
Publikováno v:
Journal of Product Innovation Management; Dec88, Vol. 5 Issue 4, p326-327, 2p
Autor:
Liu, Wei, Moultrie, James
Publikováno v:
2013 IEEE Tsinghua International Design Management Symposium; 2013, p136-141, 6p
Publikováno v:
Journal of Product Innovation Management; Jun88, Vol. 5 Issue 2, p95-95, 1p
Publikováno v:
Journal of Product Innovation Management; Nov93, Vol. 10 Issue 5, p451-462, 12p
Publikováno v:
Journal of Product Innovation Management; Dec88, Vol. 5 Issue 4, p330-335, 6p
Autor:
Johne, F. Axel, Snelson, Patricia A.
Publikováno v:
Journal of Product Innovation Management; Jun88, Vol. 5 Issue 2, p114-128, 15p
Publikováno v:
Journal of Product Innovation Management; Dec88, Vol. 5 Issue 4, p335-335, 2p