Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Patricia A. Norberg"'
Autor:
Patricia A. Norberg
Publikováno v:
Performance Improvement Quarterly. 29:375-388
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
With the existing insights on writing and publishing marketing journal articles and the discipline’s rapid expansion of publishing opportunities in new US and international marketing journals, one intuitive prediction is marketing scholars’ publi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8280e1170db0e31096e792ba664002a8
https://doi.org/10.1007/978-3-319-45596-9_205
https://doi.org/10.1007/978-3-319-45596-9_205
Autor:
Patricia A. Norberg, Daniel R. Horne
Publikováno v:
Journal of the Academy of Marketing Science. 42:415-429
This paper examines consumers’ personal information disclosure behaviors and how consumers emotionally respond to and behaviorally cope with requests for personal data. We show through two experiments that individuals’ felt emotions toward reques
Publikováno v:
Journal of Advertising. 39:83-94
Video games, along with other types of violent media, are heavily consumed by young people. Concern over the effects of violent video game content on child development has led to the establishment of a ratings system to help parents understand and ma
Publikováno v:
Journal of Consumer Affairs. 43:495-515
Personal information can be considered a shared good, since in many cases this information is accessed, used and distributed by more than just the individual. Thus, how personal information is defined or characterized and why it is valued differs bas
The effects of physical distance between regular and sale prices on numerical difference perceptions
Autor:
Keith S. Coulter, Patricia A. Norberg
Publikováno v:
Journal of Consumer Psychology. 19:144-157
This paper draws upon the psychological, psycho-physiological, and numerical cognition literature(s) to suggest that numerical difference perceptions may be influenced by the physical distance between two prices. In the context of four experiments, w
Autor:
Patricia A. Norberg, Daniel R. Horne
Publikováno v:
Psychology & Marketing. 24:829-847
A significant body of research has arisen over the last few decades describing the causes of observed incongruity between attitudes and behaviors. Recent work in the area of privacy has demonstrated this type of situation, in which people with negati
Publikováno v:
Journal of Consumer Affairs. 41:100-126
Impelled by the development of technologies that facilitate collection, distribution, storage, and manipulation of personal consumer information, privacy has become a “hot” topic for policy makers. Commercial interests seek to maximize and then l
Publikováno v:
Advertising and Violence ISBN: 9781315706726
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::239f23c7b6d86e538799cb0bef20a67a
https://doi.org/10.4324/9781315706726-22
https://doi.org/10.4324/9781315706726-22
Autor:
Ruby Roy Dholakia, Patricia A. Norberg
Publikováno v:
Telematics and Informatics. 21:143-155
Consumers are being increasingly asked to provide personal information in exchange for individually tailored product/service offerings. If there are discrepancies between the personal information disclosed (quality and completeness) and the actual pr