Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Patra, Gouranga"'
Publikováno v:
The Learning Organization, 2023, Vol. 31, Issue 4, pp. 465-483.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/TLO-04-2023-0067
Autor:
Patra, Gouranga1
Publikováno v:
3D: IBA Journal of Management & Leadership. Jan-Jun2023, Vol. 14 Issue 2, p43-54. 12p.
Autor:
Patra, Gouranga1 gourangapatra@rediffmail.com, Dash, Chinmaya Kumar2 dr.ckdash@gmail.com, Patnaik, Rabinarayan3 patnaik.rabinarayan@gmail.com
Publikováno v:
Parikalpana: KIIT Journal of Management. Dec2017, Vol. 13 Issue 2, p58-66. 9p.
Autor:
Patra, Gouranga1, Dash, Chinmoy Kumar2
Publikováno v:
Journal of Marketing & Communication. May-Aug2016, p17-30. 14p.
Autor:
Brajesh, Kumar1 bpjc08@rediffmail.com, Patra, Gouranga2 gourangapatra@rediffmail.com
Publikováno v:
Parikalpana: KIIT Journal of Management. 2013, Vol. 9 Issue 1, p69-81. 13p.
Autor:
Patra, Gouranga1, Kumar, Brajesh2
Publikováno v:
Journal of Marketing & Communication. May-Aug2013, Vol. 8 Issue 4, p57-61. 5p. 5 Charts.
Autor:
Kumar, Brajesh1, Patra, Gouranga2
Publikováno v:
Journal of Marketing & Communication. May2012, Vol. 8 Issue 1, p16-21. 6p. 4 Charts.
Autor:
Kumar, Brajesh1, Patra, Gouranga2
Publikováno v:
Journal of Marketing & Communication. May2011, Vol. 7 Issue 1, p29-33. 5p. 3 Charts.
Autor:
Patra Gouranga, Kumar Brajesh
Publikováno v:
Siddhant- A Journal of Decision Making. 13:137
Recognition and recall are important components of effective advertising. The impact of different media over recall and recognition is also different. The debate is centered around which group of media has an edge over the others in terms of advertis