Zobrazeno 1 - 2
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pro vyhledávání: '"Pasillas Salas, G."'
Publikováno v:
Revista de Comunicación, Vol 17, Iss 2, Pp 316-335 (2018)
Communication of fashion brands shapes their identity according to the corporate values shown in their advertising. The current tendency of storytelling highlights the significance of immaterial aspects, since narrative campaigns promote values rathe
Externí odkaz:
https://doaj.org/article/f88fd5a156fc4e7cb00c0824c1fd789f
Autor:
Méndiz Noguero, A.1 amendiz@uic.es, Regadera González, E.2 eregadera@uic.es, Pasillas Salas, G.3 gpasillass@gmail.com
Publikováno v:
Revista de Comunicación. sep2018, Vol. 17 Issue 2, p316-335. 20p. 1 Chart.