Zobrazeno 1 - 10
of 136
pro vyhledávání: '"Pascale G. Quester"'
Autor:
Ravi Pappu, Pascale G. Quester
Publikováno v:
European Journal of Marketing, 2016, Vol. 50, Issue 1/2, pp. 2-28.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-01-2014-0020
Publikováno v:
European Journal of Marketing. 56:1956-1984
Purpose Consumers seldom consider end-use consumption (reuse or upcycling) when products reach the end of their lifecycle. This study shows that end-use consumption can be encouraged if individuals are primed to think creatively, engage in end-use id
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b77fd860834f0a86c0734768281f0bff
https://doi.org/10.1108/ejm-06-2020-0442
https://doi.org/10.1108/ejm-06-2020-0442
Publikováno v:
Journal of Services Marketing. 35:740-754
Purpose This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach A qualitative phase (Study 1), comprising focus g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26aa1f7ca9a5573791423546b6217c5b
https://doi.org/10.1108/jsm-07-2020-0308
https://doi.org/10.1108/jsm-07-2020-0308
Autor:
Liudmila Tarabashkina, Alua Devine, Pascale G. Quester, Geoffrey N. Soutar, Fernanda M. Romano
Publikováno v:
Australasian Marketing Journal. 31:71-80
Corporate social responsibility (CSR) influences brand personality, trust, firm attitudes, and purchase intentions. Yet, little attention has been paid to its effects on brand attachment. This study integrated message specificity, self-identity, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16eb3c8cb9ba6486c3b9041875739a42
https://doi.org/10.1177/18393349211030699
https://doi.org/10.1177/18393349211030699
Autor:
Carolin Plewa, Pascale G Quester
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2011, Vol. 12, Issue 4, pp. 22-38.
Publikováno v:
European Journal of Marketing. 55:1203-1226
Purpose With limited research on help-seeking in the social marketing domain, this research takes a unique perspective through the lens of McGuire’s psychological framework examining the intrinsic and extrinsic motivations (or perceived help-seekin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61e17448eb1d1d44363b5ce24265fd29
https://doi.org/10.1108/ejm-04-2019-0347
https://doi.org/10.1108/ejm-04-2019-0347
Publikováno v:
Journal of Product & Brand Management. 30:1016-1032
PurposeWhile past studies have shown that corporate social responsibility (CSR) influences brand equity, loyalty and brand attitudes, research about CSR effects on the responsible and active dimensions of brand personality remains limited. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9270587966208089b2a06e49c88920cc
https://doi.org/10.1108/jpbm-01-2020-2720
https://doi.org/10.1108/jpbm-01-2020-2720
Publikováno v:
Journal of Consumer Marketing. 37:855-868
Purpose This study aims to investigate how judgments of firms’ underlying motives are affected by corporate social responsibility (CSR) communication which features percentages of profit allocations to CSR causes. It also examines how firm size int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cda95f18d8143850b0598177691379e
https://doi.org/10.1108/jcm-09-2019-3402
https://doi.org/10.1108/jcm-09-2019-3402
Publikováno v:
European Journal of Marketing. 54:1987-2012
Purpose The purpose of this study is to answer the call for additional detailed research on factors that influence corporate social responsibility (CSR) authenticity by examining how the former is affected by the commonly reported CSR spending alloca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7de305338808594dd65454ae4fc96d7
https://doi.org/10.1108/ejm-11-2018-0772
https://doi.org/10.1108/ejm-11-2018-0772
Publikováno v:
Journal of Product & Brand Management. 27:819-831
Purpose This paper aims to examine the relative importance of country of brand (COB), country of service delivery (COSD) and country of person (COP) in consumer evaluation of hybrid services. Design/methodology/approach Using data (N = 1,071) from Au
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf74fe4e89e90af458ea00261934bbc9
https://doi.org/10.1108/jpbm-10-2017-1608
https://doi.org/10.1108/jpbm-10-2017-1608