Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Pascale Ezan"'
Autor:
Maxime David, Pascale Ezan
Publikováno v:
Décisions Marketing. :57-77
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53ede084c4161880de56e5776e2d6914
https://doi.org/10.3917/dm.109.0057
https://doi.org/10.3917/dm.109.0057
Publikováno v:
Young Consumers, 2015, Vol. 16, Issue 3, pp. 316-331.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-11-2014-00490
Publikováno v:
La Revue de Santé Scolaire et Universitaire
La Revue de Santé Scolaire et Universitaire, EM Consulte, A paraître, ⟨10.1016/j.revssu.2021.06.010⟩
La Revue de Santé Scolaire et Universitaire, EM Consulte, A paraître, ⟨10.1016/j.revssu.2021.06.010⟩
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::63df001243d86d2076d58aed692e57cf
https://hal.archives-ouvertes.fr/hal-03271521
https://hal.archives-ouvertes.fr/hal-03271521
Autor:
Pascale Ezan, Valérie Hemar-Nicolas
Publikováno v:
International Journal of Retail & Distribution Management. 47:605-622
Purpose The purpose of this paper is to provide a better understanding of what well-being means to children in the food context and to formulate recommendations about the way food retailers may take actions to promote children’s food well-being (FW
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe13d2a5738e2df0de10feee2ad25821
https://doi.org/10.1108/ijrdm-08-2017-0181
https://doi.org/10.1108/ijrdm-08-2017-0181
Autor:
Pascale Ezan, Valérie Hemar-Nicolas
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 92, pp.77-95. ⟨10.7193/DM.092.77.95⟩
Décisions Marketing, Association Française du Marketing, 2019, 92, pp.77-95. ⟨10.7193/DM.092.77.95⟩
International audience; Well-being and food: An identification of communication levers to children consumersWhile some food brands seek to deploy a well-being promise in their communications, this article aims to define theoutlines of a food well-bei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2710a913c14cdedceb9e7f4f3fd2f98e
https://hal.archives-ouvertes.fr/hal-02307816
https://hal.archives-ouvertes.fr/hal-02307816
Publikováno v:
International Journal of Retail and Distribution Management
International Journal of Retail and Distribution Management, Emerald, In press, ⟨10.1108/IJRDM-08-2017-0183⟩
International Journal of Retail and Distribution Management, Emerald, In press, ⟨10.1108/IJRDM-08-2017-0183⟩
Purpose A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a115ff373e8aeb865ed2e758b864d7d1
https://hal-normandie-univ.archives-ouvertes.fr/hal-02013765
https://hal-normandie-univ.archives-ouvertes.fr/hal-02013765