Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Pascal Kowalczuk"'
Autor:
Pascal Kowalczuk, Jennifer Musial
Publikováno v:
Computers in Human Behavior Reports, Vol 15, Iss , Pp 100450- (2024)
Digital voice assistants (DVAs) are application programs that can understand and interpret natural language voice commands. They are embedded in various products like smartphones and smart speakers and have thus become integral in everyday life, inte
Externí odkaz:
https://doaj.org/article/185ff95ae2a2446a8c6b7d9256a85e46
Publikováno v:
Marketing und Innovation in disruptiven Zeiten ISBN: 9783658385712
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81fb3e1beb48e906ffa3878a0a9409b8
https://doi.org/10.1007/978-3-658-38572-9_3
https://doi.org/10.1007/978-3-658-38572-9_3
Purpose As luxury goods are losing their importance for demonstrating status, wealth or power to others, individuals are searching for alternative status symbols. Recently, individuals have increasingly used conspicuous consumption and displays of ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a0f546803a01541446fc91b2f48a66d4
https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&origin=inward&scp=85114495672
https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&origin=inward&scp=85114495672
Autor:
Carolin Siepmann, Pascal Kowalczuk
Smartwatches are the most popular wearable device and increasingly subject to empirical research. In recent years, the focus has shifted from revealing determinants of smartwatch adoption to understanding factors that cause long-term usage. Despite t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d187930b54a23828399c2b57b8d99385
https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&origin=inward&scp=85101232719
https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&origin=inward&scp=85101232719
This study explores the relative advantage of augmented reality (AR) over web-based product presentations. We develop a consumer response model and compare consumers’ reactions to the IKEA Place app and IKEA mobile website on smartphones. The resul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b766f66ee9bcf170b71ed9e3476de7e
https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&origin=inward&scp=85094927093
https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&origin=inward&scp=85094927093
Autor:
Jost Adler, Pascal Kowalczuk
Publikováno v:
WiSt - Wirtschaftswissenschaftliches Studium. 47:61-70
Autor:
Jost Adler, Pascal Kowalczuk
Publikováno v:
WiSt - Wirtschaftswissenschaftliches Studium. 47:10-17