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pro vyhledávání: '"Parwatala, Veda Pranav"'
Autor:
Chopra, Harshita, Sinha, Atanu R., Choudhary, Sunav, Rossi, Ryan A., Indela, Paavan Kumar, Parwatala, Veda Pranav, Paul, Srinjayee, Maiti, Aurghya
Users' behavioral footprints online enable firms to discover behavior-based user segments (or, segments) and deliver segment specific messages to users. Following the discovery of segments, delivery of messages to users through preferred media channe
Externí odkaz:
http://arxiv.org/abs/2402.03388