Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Parker J. Woodroof"'
Publikováno v:
Journal of Business Research. 163:113875
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43d4780bcb1f34f7577ecda07d06260c
https://doi.org/10.1016/j.jbusres.2023.113875
https://doi.org/10.1016/j.jbusres.2023.113875
Publikováno v:
Journal of Marketing Education. 45:91-100
Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on ri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ff7e7d9675122eecb9144472e48c610
https://doi.org/10.1177/02734753211041743
https://doi.org/10.1177/02734753211041743
Publikováno v:
Journal of Business Ethics. 172:275-289
Drawing on the influence of primacy and recency effects in processing information about corporate social responsibility (CSR), the authors examine how internal (customer experience) and external (CSR reputation) factors impact the consumer-firm relat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6ed42932116dd0dac5417398e1661bb
https://doi.org/10.1007/s10551-020-04514-4
https://doi.org/10.1007/s10551-020-04514-4
Publikováno v:
Journal of Product & Brand Management. 29:675-688
Purpose The purpose of this paper is to examine the impact of the type of disclosure used by social media influencers on consumer evaluations of influencer transparency, product performance expectations and how those factors ultimately influence purc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c1fcd9bb0ad2965a6b9b690f31be5b9
https://doi.org/10.1108/jpbm-05-2019-2362
https://doi.org/10.1108/jpbm-05-2019-2362
Publikováno v:
Journal of the Academy of Marketing Science. 47:899-918
Companies are increasing their use of cause-related marketing as a means of communicating their commitment to corporate social responsibility while accomplishing their strategic goals. Although prior studies suggest that consumers react positively to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe8b0439892927a65c921a9852eeddde
https://doi.org/10.1007/s11747-019-00660-y
https://doi.org/10.1007/s11747-019-00660-y
Publikováno v:
Journal of Philanthropy and Marketing. 26
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23d5da4c79fe7693d2905b1357419829
https://doi.org/10.1002/nvsm.1682
https://doi.org/10.1002/nvsm.1682
Autor:
Parker J. Woodroof, Katharine Howie
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Academic literature, as well as countless companies, have found cause-related marketing (CRM) to be a powerful sales promotion tool. CRM campaigns are complex promotional tools that present managers with a myriad of decisions to make, and they have b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfd8ad8085b5ed9f89df9501ea0dd078
https://doi.org/10.1007/978-3-030-02568-7_227
https://doi.org/10.1007/978-3-030-02568-7_227
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
There is a broad consensus among practitioners and academicians that the success of social media communication relies heavily on the perceived authenticity of the content. Also, transparency – not to be confused with authenticity – has received s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73f2d2d7d14ab81e240b7e6f1a0a3a94
https://doi.org/10.1007/978-3-319-66023-3_216
https://doi.org/10.1007/978-3-319-66023-3_216
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Over the past few decades, the corporation’s social responsibility (CSR) has been thrust into the limelight as an expected business practice. CSR is defined as “the policy and practice of a corporation’s social involvement over and beyond its l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9416beaf43921c033501b391c2ff9879
https://doi.org/10.1007/978-3-319-47331-4_45
https://doi.org/10.1007/978-3-319-47331-4_45
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Today, many companies have the resources and expertise to make meaningful contributions to worthy causes. They also possess the visibility and advertising wherewithal to lend credibility to these causes and generate awareness for pressing social issu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fefa5be26068cc5584d74083be91de8
https://doi.org/10.1007/978-3-319-26647-3_141
https://doi.org/10.1007/978-3-319-26647-3_141