Zobrazeno 1 - 10
of 1 360
pro vyhledávání: '"Parasocial Interaction"'
Publikováno v:
Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
Autor:
Yi-Ting Huang, An-Di Gong
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 3, Pp 1682-1698 (2024)
The diverse content of and ease of listening to podcasts have made podcasts popular, particularly during the COVID-19 pandemic. Advertisers have begun to recognize their marketing potential and are now hiring podcasters to recommend their products. T
Externí odkaz:
https://doaj.org/article/71d6451313614274beb6587fc67fd970
Autor:
Hyeon Jo, Eun-Mi Baek
Publikováno v:
Scientific Reports, Vol 14, Iss 1, Pp 1-14 (2024)
Abstract The widespread adoption of smartphones coupled with advancements in artificial intelligence has significantly propelled the use of intelligent personal assistants (IPAs). These digital assistants have become indispensable for many users, par
Externí odkaz:
https://doaj.org/article/908dec95f1914a56b8cbdbde261453ff
Publikováno v:
Heliyon, Vol 10, Iss 21, Pp e39708- (2024)
Influencer marketing on social media platforms has garnered considerable attention in recent years. This study focuses on beauty and fashion influencers on Instagram and examines how changes in the category of influencer posts, value of influencer po
Externí odkaz:
https://doaj.org/article/5549c05ff69b47ecb6fe94fddcc41096
Publikováno v:
Journal of Management Small and Medium Enterprises (SME's), Vol 17, Iss 3 (2024)
This research aimed to examine the influence of celebrity trustworthiness, celebrity attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention among TikTok users in the management student community. The population c
Externí odkaz:
https://doaj.org/article/1abc84243aed4ccd86a35538248f7499
Publikováno v:
Frontiers in Psychology, Vol 15 (2024)
Parasocial phenomena are among the most popular and best-researched topics in media reception and effects research. The research can now look back on a history of over 65 years and has experienced another significant boom in recent years. Between 201
Externí odkaz:
https://doaj.org/article/af1e088080154dcf9b2ef2d0ebb108bb
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 1, pp. 142-158.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-09-2022-0298
Autor:
Ghosh, Mollika, Islam, ABM Shahidul
Publikováno v:
International Marketing Review, 2023, Vol. 40, Issue 5, pp. 1188-1212.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-10-2021-0308
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 10, pp. 2377-2394.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-07-2022-0598