Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Paraskevi Sarantidou"'
Autor:
Paraskevi Sarantidou
Publikováno v:
European Journal of Management and Business Economics, Vol 26, Iss 3, Pp 294-312 (2017)
Purpose - The purpose of this paper is to investigate the role of the retailer’s brand strength as a potential predictor of loyalty. It also examines the role of customer satisfaction (CS) to the retailer’s loyalty as well as its impact on the re
Externí odkaz:
https://doaj.org/article/7501e9908a194550a600d3fb5694a59d
Autor:
Paraskevi Sarantidou
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
This paper aims to explain loyalty with customer satisfaction as well as with a brand performance index that represents the strength of the retailer’s brand in the grocery setting and in a market under recession. The study is based on data collecte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a52c123c45a6832a8e9c06d9fe0a94b
https://doi.org/10.1007/978-3-319-66023-3_50
https://doi.org/10.1007/978-3-319-66023-3_50
Autor:
Paraskevi Sarantidou
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783319597003
This paper aims to explain variations in the store brand adoption and penetration with trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands acro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf27791c22d79d47964d75524588e952
https://doi.org/10.1007/978-3-319-59701-0_16
https://doi.org/10.1007/978-3-319-59701-0_16