Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Paolo Popoli"'
Publikováno v:
Scientific Annals of Economics and Business, Vol 69, Iss 1, Pp 1-27 (2022)
This paper aimed to empirically deepen our understanding of the growing phenomenon of negative consumer-brand relationships in the Internet, striving to investigate “who and why” consumers join anti-brand communities against the top ten global br
Externí odkaz:
https://doaj.org/article/475ff056152d4cebba3091f81909deee
Autor:
Amélia Brandão, Paolo Popoli
Purpose This paper aims to investigate whether brand anthropomorphism has a direct impact on brand hate and what are the prevailing factors that play a significant role in this relationship. Design/methodology/approach This study provides insights on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a9c2cc5e84caf11de03fd7709db9934a
https://hdl.handle.net/11367/117718
https://hdl.handle.net/11367/117718
Autor:
Amélia Brandão, Paolo Popoli
Purpose This paper aims to provide a better understanding of negative consumer–brand relationships in social-media-based anti-brand communities from a consumer culture theory (CCT) perspective. In particular, it investigates the purpose and the mea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9be9a6b290f9e59bf2efd15d6221b9af
http://hdl.handle.net/11367/108496
http://hdl.handle.net/11367/108496
Autor:
Luigi Maria Sicca, Antonio Coviello, Roberto Parente, Gabriella Piscopo, Marco Pellicano, Alessandra Storlazzi, Daniele Cerrato, Orlando Troisi, Francescopaolo Ventriglia, Paolo Popoli, Massimiliano Vesci, Antonio Botti, Rosalba Filosa, Roberto Papa, Salvatore Esposito De Falco, Maria Vincenza Ciasullo, Paola Adinolfi
Publikováno v:
Sinergie Italian Journal of Management. 39:11-12
Professore ordinario di Economia e Gestione delle Imprese presso la Facolta di Economia dell’Universita degli Studi di Salerno. A questa Universita ha dedicato la gran parte del suo impegno accademico, che lo ha portato a divenire prima Direttore d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75975a5ef36dfa35d4e00a8ac2a35caf
https://doi.org/10.7433/s114.2021.01
https://doi.org/10.7433/s114.2021.01
Autor:
Paolo Popoli
This paper aims to highlight the role of unconsciuos factors in outsourcing choices, with particular reference to the strategic outsourcing, in which some cultural dimensions play a significant role, conditioning the decision-making process even unco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::713922a8a0f05e42b7698b1dbff71116
http://hdl.handle.net/11367/82791
http://hdl.handle.net/11367/82791
Autor:
Paolo Popoli
Management control systems are increasingly called upon to find an appropriate balance between efficiency and flexibility, between short- and long-term orientation, between formal and informal tools and techniques. However, management control has bee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::402515e5f2a964edf65799d720b3cc69
http://hdl.handle.net/11367/82790
http://hdl.handle.net/11367/82790
Autor:
Paolo Popoli
Publikováno v:
Advancing Insights on Brand Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::993d5a0af368de0e5216ea2a72c4be84
https://doi.org/10.5772/66566
https://doi.org/10.5772/66566
Autor:
Paolo Popoli
Publikováno v:
Advancing Insights on Brand Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b875294cd0b006838767fa70ed050a89
http://www.intechopen.com/articles/show/title/the-holistic-vision-of-brand-management
http://www.intechopen.com/articles/show/title/the-holistic-vision-of-brand-management
Autor:
Paolo Popoli
Publikováno v:
China-USA Business Review. 16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f9e3e79fb5ca5aea0dde82f766909d2b
https://doi.org/10.17265/1537-1514/2017.03.003
https://doi.org/10.17265/1537-1514/2017.03.003