Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Paola Signori"'
Publikováno v:
Journal of Small Business and Enterprise Development. 30:523-545
PurposeThe present paper aims at understanding how horizontal network collaborations between small and medium enterprises (SMEs) can be designed and implemented to take advantage of a supply chain finance (SCF) perspective.Design/methodology/approach
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3a411a5a277c02d5091c8e4fd362430
https://doi.org/10.1108/jsbed-08-2022-0341
https://doi.org/10.1108/jsbed-08-2022-0341
Publikováno v:
International Journal of Retail & Distribution Management. 50:276-298
PurposeThe role of retailers in influencing consumer attitude during a brand scandal is quite complex, as retailers are in direct contact with both marketers and consumers. The purpose of the exploratory research is to propose a theoretical model to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::675d5cd3ab5c43f428d2c39533d50f05
https://doi.org/10.1108/ijrdm-04-2021-0153
https://doi.org/10.1108/ijrdm-04-2021-0153
Autor:
Daniel J. Flint, Paola Signori
Publikováno v:
Journal of Marketing Theory and Practice. 28:26-42
Managing and marketing a corporate identity (CI) can be complex because most firms anchor their identity on multiple meanings and often fail to recognize this complexity in their communication. The...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::627c058b65bb06318230b9efddb2bdbd
https://doi.org/10.1080/10696679.2019.1662312
https://doi.org/10.1080/10696679.2019.1662312
Autor:
Paola Signori, Ilenia Confente
Publikováno v:
Sinergie Italian Journal of Management. :175-191
Purpose of the paper : Based on a conceptual framework of the updated communication process analysis, this paper seeks to test and validate new requirements and tools for brand audits in online contexts (C-Radar and Prism Analysis Table). Methodology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20a3da28ebc2da96c824af2d3693da2c
https://doi.org/10.7433/s93.2014.11
https://doi.org/10.7433/s93.2014.11
Publikováno v:
Sinergie Italian Journal of Management. :15-21
Il prof. Antonio Borghesi e mancato all’affetto dei suoi parenti, amici e colleghi la sera del 23 febbraio 2017 all’eta di 67 anni. Con forza e determinazione ha combattuto, durante gli ultimi tre anni, contro un male che mette a dura prova corpo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02a9bacb2b2c890fa0789643e0e32c16
https://doi.org/10.7433/s102.2017.02
https://doi.org/10.7433/s102.2017.02
Publikováno v:
International Journal of Wine Business Research. 29:74-97
Purpose The purpose of this paper is to address how wine businesses build sustainability – the ability to survive and be successful over the long-term – in a complex market environment. Design/methodology/approach To understand how managers in a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83270c4fa41045f74875a6a4b5dff5c9
https://doi.org/10.1108/ijwbr-02-2016-0005
https://doi.org/10.1108/ijwbr-02-2016-0005
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
This paper explores the extent to which firms market the joint sustainability focus of their supply chain partnerships. We draw upon recent supply chain management research that has extended the “organizational orientation” concept, such as marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c4503c634f194e20749d44df2367b49
https://doi.org/10.1007/978-3-030-02568-7_137
https://doi.org/10.1007/978-3-030-02568-7_137
Autor:
Paola Signori, Simone Guercini
Publikováno v:
Palgrave Studies in Practice: Global Fashion Brand Management ISBN: 9781137523518
Tessilform is an Italian medium-sized enterprise producing clothing, footwear, bags, and accessories for young women, men, and girls under the brand Patrizia Pepe, and can be considered one of best practices for its positive financial performance, at
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be940ad031379e261fafba699b1f234e
https://doi.org/10.1057/978-1-137-52352-5_2
https://doi.org/10.1057/978-1-137-52352-5_2
Publikováno v:
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN: 9783030175221
Sustainability and Customer Experience have been extensively developed independently in many countries by many researchers. Today, a new link is emerging between the two, yet it lacks a theoretical foundation. This chapter aims to highlight connectio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1c0ba86eb274e288eb2cda76f705220
https://doi.org/10.1007/978-3-030-17523-8_7
https://doi.org/10.1007/978-3-030-17523-8_7
This paper introduces the five-dimensional concept of Corporate Identity Congruence. Companies sometimes create complex identities involving multiple meanings, that may not work well together, and unknowingly send mixed messages to stakeholders. Fail
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08e5224d3c1e1552e66dd83634740d0e
https://hdl.handle.net/11562/974402
https://hdl.handle.net/11562/974402