Rapid validity testing at the front end of innovation

Autor: Paola Landaeta Saldías, Birgit Peña Häufler, Sören Salomo, Dietfried Globocnik

Publikováno v: Peña Häufler, B, Globocnik, D, Landaeta Saldías, P & Salomo, S 2021, ' Rapid validity testing at the front end of innovation ', Journal of Product Innovation Management, vol. 38, no. 4, pp. 447-472 . https://doi.org/10.1111/jpim.12585

To efficiently and effectively reduce the uncertainty inherent in the front‐end of innovation processes, recent literature emphasizes new approaches that facilitate rapid knowledge generation and learning such as design thinking, lean innovation, a

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