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Autor:
Pao-Hua Sun, 孫保華
91
This thesis is exploratory study on the relationship between the business model and customer relation in the electronic marketplace. We use social exchange theory and relationship marketing theory to analyze relationship exchange behaviors in
This thesis is exploratory study on the relationship between the business model and customer relation in the electronic marketplace. We use social exchange theory and relationship marketing theory to analyze relationship exchange behaviors in
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/60306392512502897790