Výsledky vyhledávání - "Pantelic, Darko"

Akademický článek

(RE)DESIGNING AN INTERNATIONAL MARKETING COURSE: ENGAGING A DIVERSE CLASSROOM IN REALCLIENT PROJECTS.

Autor: PANTELIC, DARKO¹ darko.pantelic@ju.se

Publikováno v: Marketing Science & Inspirations. 2024, Vol. 19 Issue 3, p18-31. 14p.

Akademický článek

EDUCATING FUTURE MANAGERS FOR A CULTURALLY DIVERSE WORKSPACE: USING COURSE AS A LIVING LABORATORY.

Autor: PANTELIC, DARKO¹ darko.pantelic@ju.se, BRANDSTAETTER, PETER² Peter.Brandstaetter@fh-steyr.at, SAMUELSSON, EMILIA FLORIN¹ emilia.florin-samuelsson@ju.se

Publikováno v: Marketing Science & Inspirations. 2021, Vol. 16 Issue 2, p30-41. 12p.

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Akademický článek

Use of the Backhaus model in marketing and sales-force management as a predictor of B2B buying behavior

Autor: Pantelic Darko, Sengleitner Viktoria

Publikováno v: Ekonomski Pogledi, Vol 16, Iss 4, Pp 111-124 (2014)

Contemporary business landscape is depicted by dominant orientation towards the economy of scale, specialization and increased dependency on building strong and long-term relationship with plethora of buyers in highly competitive markets. Marketing a

Externí odkaz: https://doaj.org/article/537213ea59f148e4b86a44c2aadeea7e

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Akademický článek

Building competitiveness through globalization: The impact of consumption convergence

Autor: Pantelic Darko, Milovanov Olja, Zehetner Andreas

Publikováno v: Strategic Management, Vol 19, Iss 4, Pp 58-66 (2014)

Being a consumer is a learned behavior. As much as consumption patterns are transferred through the process of socialization, especially at younger age, through the dominant influence of the nuclear family, differences in consumer culture are apparen

Externí odkaz: https://doaj.org/article/8148f0b17a994c03a127de3a9b3e8a6d

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Impact of social media on consumption patterns: Evidence from Republic of Serbia

Autor: Milovanov, Olja, Pantelic, Darko, Sakal, Marton

Publikováno v: Вестник Омского университета. Серия «Экономика».

Social media has gained an increasingly important role in consumer life. Building a permanent social network presence and interacting through online communication have become a very popular and inevitable sphere of modern society. Social networks rep

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2806::7b9c98da9cca0ef1552be9fa4d63e2aa
http://cyberleninka.ru/article/n/impact-of-social-media-on-consumption-patterns-evidence-from-republic-of-serbia

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